1. 1 EMC CONFIDENTIAL—INTERNAL USE ONLY SQL Server 2012 Big Data Overview

2. 2 © Copyright 2012 EMC Corporation. All rights reserved. Challenges of SQL Server Environments Today Maximizing Performance Simplifying Management And Provisioning Ensuring Protection And Recovery Optimizing SQL Server In Data Warehouse Configurations High-Speed Data Analytics Best Practices And Expertise For SQL Server With Private and Public Cloud

3. 3 © Copyright 2012 EMC Corporation. All rights reserved. SQL Server 2012 Big Data Overview

4. 4 © Copyright 2012 EMC Corporation. All rights reserved. Everything Changes in 2012

5. 5 © Copyright 2012 EMC Corporation. All rights reserved. SQL Server 2012 Delivers Enable mission critical Performance, Scalability and Availability, Protection at low TCO Unlock new insights with pervasive data discovery across the organization Create business solutions fast, on your terms across server and private or public cloud

6. 6 © Copyright 2012 EMC Corporation. All rights reserved. Why EMC for SQL Server 2012 Mission Critical and Cloud Infrastructure Leader 3-4X More Performance > 5 9’s Reliability & Availability 80% Faster Provisioning Up to 10x Faster Backups 10-30x Less Backup Storage Replicate/Recover In Minutes

7. 7 © Copyright 2012 EMC Corporation. All rights reserved. Why EMC VNX For Microsoft SQL Server  Simple –Tune SQL Server In 80% Less Time With –Provision SharePoint 4X Faster  Efficient –Realize 50:1 SQL Server Consolidation Without Storage Bottle Necks With FAST Cache  Powerful –Run Virtualized Microsoft SQL Server 3 Times Faster –All Flash VNX Delivers 10X SQL performance At 1/8th the TPM cost vs. All HDD VNX DatabaseApplications Test/Dev Virtual Server SAS NL SAS Flash FAST Cache

8. 8 © Copyright 2012 EMC Corporation. All rights reserved. FAST VP for Symmetrix VMAX SQL Server SharePoint Virtual Server FC Increasing Microsoft SQL Server Performance And Efficiency FAST VP and Microsoft SQL Server Up To 40% Higher Performance 40% Lower Cost Of Storage Present More Capacity In Less Time While SQL Server Applications Remain Online Less Tuning And Management Required By SQL Server DBAs

9. 9 © Copyright 2012 EMC Corporation. All rights reserved. SQL Server 2012 Performance with VMAXe FASTVP and AlwaysOn Availability Groups (Local) Objective: Characterize performance & functionality of virtualized SQL Server 2012 using AlwaysOn replication –Run production TPC-E workload (baseline) with FASTVP enabled for Production only (no replica) –Create and enable availability group (Read-only secondary database replicas on FASTVP enabled storage). –Re-run same production TPC-E workload. Characterize the performance of both source & secondary replicas. –Execute read-only workloads (Analytics/OLAP) on the secondary replica –Achieve 30,000 IOPS

10. 10 © Copyright 2012 EMC Corporation. All rights reserved. EMC VFCache Improves Server Performance Server Flash caching solution that uses intelligent caching software and hardware technology to reduce latency and increase throughput “Hottest” data accessed through VFCache in the server providing increased performance VFCache benefits SQL Server 2012: Lower database I/O latency by 60% 50% more I/O serviced within 1 ms 4X more transactions per SQL Server database Perfect fit for OLTP workloads Transactions Per Minute (TPM) Read Latency (Sec)

11. 11 © Copyright 2012 EMC Corporation. All rights reserved. VNX FAST Cache boosts SQL2012 DataDiskRAIDFC OLTP DB Files600K SAS5ON System DB600K SAS5OFF TempDBs600K SAS1/0OFF DB Logs600K SAS1/0OFF FAST Cache: 14 x 100GB SSDs Working Set < FAST Cache Results: 5x Improvement of IOPS and TPS 30 Minute Cache Warming IOPS TPS

12. 12 © Copyright 2012 EMC Corporation. All rights reserved. Best Practices: First and foremost 1.Don’t over complicate things 2.Plan for performance not capacity 3.Plan for recovery and not backup 4.Maximize the technology you own 5.Understand the applications using SQL Server SQL Server is just the database!

13. 13 © Copyright 2012 EMC Corporation. All rights reserved. Best Practices It might not be about performance But when it is isolate… Database FilesRAID 5 Log FilesRAID 1/0 Data WarehouseRAID 5 or 6 Group workloads of similar I/O together

14. 14 © Copyright 2012 EMC Corporation. All rights reserved. Key Perfmon Counters Perfmon CounterDescription Disk Reads/sec Disk Writes/sec Disk Transfers/sec Measures: Number of IOPs - Read, Write, Total Average Disk Bytes/Read Average Disk Bytes/Write Measures: Size of I/Os Larger I/Os tend to have higher latency (for example, BACKUP/RESTORE operations issue 1 MB transfers by default). Average Disk sec/Read Average Disk sec/Write Measures: Disk latency 1 - 5 milliseconds (ms) for Log (ideally 1 ms or less on average) 5 - 20 ms for Database Files (OLTP) (Ideally 10 ms or less on average) Data Warehousing / DSS – does not apply! Current Disk Queue Length Measures: # of outstanding I/Os waiting to be read or written from the storage. High queue depths + high latencies = performance problem! High queue depth + low latencies = active and efficient system. Disk Read Bytes/sec Disk Write Bytes/sec Measures storage: bandwidth

15. 15 © Copyright 2012 EMC Corporation. All rights reserved. A Day in the life of SQL Server… SQL Server Storage I/O Plan for user load peaks, not systematic peaks…

16. 16 © Copyright 2012 EMC Corporation. All rights reserved. Optimized Backup and Recovery for Microsoft SQL Server Integrates easily and seamlessly into existing Microsoft SQL Server and all MS applications Fast, online backup for Microsoft SQL Server databases with data deduplication Optimized for large high-change databases Keep more full backups online for rapid restore All managed with a single interface Built-In data replication for DR Avamar Data Store Avamar Client Data Domain System DD Boost NAS ROBO

17. 17 © Copyright 2012 EMC Corporation. All rights reserved. Improve Microsoft Replication Efficiency Automates management of point-in-time replicas on EMC storage Application consistent replicas for Microsoft SQL Server, SharePoint and Exchange Server. Ideal for physical and/or Hyper-V environments Can accelerate initial seeding of AlwaysOn Availability Groups Single management console with wizards for ease of use Data Repurposing Copy production databases for analysis and/or Reporting Instant Restore “Gold copy” of production databases for instant restore Backup Acceleration Backup SQL Server data without impacting performance Replica #2 Replica #1 Replica #3

18. 18 © Copyright 2012 EMC Corporation. All rights reserved. Mission Critical Availability Multisite Microsoft Clustering Flexible Failover Policy Improved Diagnostics Built for consolidation scenarios Multi-Database Failover Multiple Secondaries (up to 4) Active Secondaries Integrated HA Management AlwaysOn Availability Groups for database protection AlwaysOn Availability Groups for database protection AlwaysOn Failover Cluster Instances for instance level protection AlwaysOn Failover Cluster Instances for instance level protection SQL Server 2012 introduces two high availability options as part of SQL Server AlwaysOn

19. 19 © Copyright 2012 EMC Corporation. All rights reserved. Multiple points of management for provisioning Lookup best practices Array Management Tools Windows Server Manager Failover Cluster Manager Hyper-V Manager SQL Sever Mgmt Studio SQL Server Provisioning - today

20. 20 © Copyright 2012 EMC Corporation. All rights reserved. Purpose-Built Configurations Accelerate your SQL Server deployments SQL Server Fast Track Data Warehouse Working with Microsoft and partners designing cost- effective, balanced systems for DW workloads Workload optimized storage configuration High-Bandwidth and cost effective storage configuration (VNX 5500 Bandwidth) High-Throughput flash performance storage configuration (VNX 5500-F) EMC Proven Solutions Well tested and documented realistic configurations Whitepapers and Best Practices

21. 21 © Copyright 2012 EMC Corporation. All rights reserved. EMCC’s Comprehensive Solutions Virtualizing Applications & Desktops End User Computing EMC Global Services will develop customers’ end user computing solution that encompasses strategy, plan, design, and implementation to increase employee and IT productivity, reduce costs, and improve security by centralizing device management and enabling employees to access data and applications from anywhere and from any device. EMC offers an End-to-End Solution Plan: Strategy/Business Case/Assessment Deploy: Design/Implement Operate: Optimize/Support/Manage Key Messages Centralized Computing Resources Increased Standardization Streamlined Management + Security Increased Flexibility and Performance Lower OpEx and CapEx Costs Virtualizing Microsoft Applications EMC Global Services will leverage its deep Microsoft Applications experience to enable organizations to develop, deploy, and operate virtualized Microsoft applications that are highly optimized for cloud environments to speed application deployment and increase scalability. Virtualized Microsoft Exchange Virtualized Microsoft SharePoint Virtualized Microsoft SQL Key Messages Improved application performance Exceed Application Service Levels Streamlined IT management Improved availability and disaster recovery Reduced testing, dev time, costs EMC offers an End-to-End Solution Plan: Strategy/Bus.Case/Assessment Deploy: Design/Implement Operate: Optimize/Support/Manage

22. 22 © Copyright 2012 EMC Corporation. All rights reserved. Virtualizing Microsoft Applications EMC Application Transformation Services Telephony Enablement Network Conferencing Application Virtualization Services Migration Factory for Enterprise Messaging Services Enterprise Messaging Archiving and Compliance Services Instant Messaging Presence Instant Messaging Presence Enterprise Messaging Strategy & Assessment Services Intranet Extranet Application Virtualization Services Governance Services Upgrade and Migration Services Social Collaboration and Mobility Application Virtualization Services Data Governance, Data Quality, and MDM Data Warehousing Business Intelligence & Data Visualization Advanced Analytics

23. 23 © Copyright 2012 EMC Corporation. All rights reserved. TSS Application Services Next big play for SAP services is the support of Hana –Existing VNX Deployment and MPFS Module will be leveraged –Still determining if additional services could help with the solution sell for Hana Future SAP services will support Landscape Virtualization Manager (LVM) Microsoft services will be targeted at sizing and layout –Applicable for Exchange, SharePoint and SQL Server –Also incorporate Jetstress Testing for Exchange Must determine if there is appropriate market demand for HyperV services –Can build a suite of services similar to those recently built to support VMware Acceleration & Optimization Services SAP Microsoft Exchange SharePoint SQL Server Oracle

24. 24 © Copyright 2012 EMC Corporation. All rights reserved. Summary MSFT is the largest ecosystem and #2 in IT Budgets –EMC needs to ride the wave Everything is changing in 2012 –Windows, SQL, Exchange, SharePoint, System Center EMC’s sweet spot is around core infrastructure, application platform, data protection and services SQL Server is sold through applications that use it, get to know the App Owners EMC has best of breed solutions for local and remote data protection and free storage provisioning for Microsoft When discussing Microsoft Availability Groups, highlight EMC’s strengths, support for SQL replication and deep Microsoft relationship

25. 25 © Copyright 2012 EMC Corporation. All rights reserved. Get Smart Everything Microsoft at EMC – http://www.emc.com/everythingmicrosoft http://www.emc.com/everythingmicrosoft –Ask questions of Microsoft Community –Find latest Solution Guides –Find latest Demos –Ask for help sizing Microsoft workloads –Dedicated page to SQL Server 2012