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Published byPatience Williams Modified over 9 years ago
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PERFORMANCE IN DECEMBER 2011 - MCE : STORAGE AND ACCESSORIES
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105 m 103.2 m MCE team registered sales 103.2 MB with -1.7% in Dec 11 and 1,067 MB 11 with 1.5% growth in Year 11 MCE Sales by Brand Total Sales
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365,389 units 365,389 units 377,525 units 377,525 units …And achieved volume 377,525 units in Dec 11 and 4.08 million units in Year 11 with 3.3% and 11.6% growth respectively Sales by Brand (units) Total Sales (units) MCE
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In Y 2011, MCE contributed 73:27 in BKK and UPC with -4.9% and 23.3% growth. In BKK, though Retail is a major channel contributed 35% share but it showed a negative -15.1% growth. Modern Trade continued to become a strong channel with 11.5% growth. Whilst UPC, only Central area showed a negative -20.9% growth
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Dec 2011 161.8% 164.2% 134.4% Y 2011 133.9% 208.2% 128.5% 71.3% 71.8% 81.6% 86.7% 157.6% 46.9% 123.8% 90% 125.3% 80.1% 47.2% 89.2% 34.4% 38.5% MCE generated sales 103.2 MB in Dec11 and 1,067 MB in Y 11 to achieve target at 137.3% and 93% respectively.
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… And achieved GP 8.2 MB in Dec 11 and 67 MB in Y 11 to hit target at 176.7% and 88.3% respectively Dec 2011 718.9% 132.5% 170.1% 228% 120.8% 36.5% 92.5% 192.1% 76% 112.7% 85.8% 104.5% 82.2% 22% 80.1% 66.3% 64.6% Y 2011 263.5% 61.9% 132.7%
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Sales contribution by CS Code : Q1 2010 VS 2011 In Y 2011, Though KINGS remained a brand leadership in MCE portfolio, but it showed a negative -17.8% growth. Whilst CANON and SANDISK continued to show strong performance with a double digit growth
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Sales contribution by CS Code : Q1 2010 VS 2011 In Y 11, There was a positive growth in almost brands, except PS, MS and QC showed a negative growth.
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In Y 11,Top 20 customers exhibited sales 496 MB or contributed 46.5% of MCE portfolio but with a negative -3.5 % growth
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PERFORMANCE IN DECEMBER 2011 - MCE : PAPER
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14.9 m 17 m Paper registered sales 17 MB in Dec 11 and 229 MB in Y 11 with 13.9% and 10.3% growth respectively PAPER Sales by Brand Total Sales
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95,122 units 95,122 units 104,129 units 104,129 units.. And gained volume 104,129 units in Dec 11 and 1,500 million units in Y 11 with 9.5% and 12.2% growth PAPER Sales by Brand (units) Total Sales (units)
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In overall, Paper contributed 63:37 in BKK and UPC. In BKK, CONSBL still remained a major channel contributed 45% share and showed 3.7% growth. Whilst UPC, showed a positive growth in overall channel
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Paper generated sales 17 MB in Dec 11 and 229 MB in Y 11 to achieve target at 109.4% and 97.6% respectively. Dec 2011 102.2% 227% 15.5% 106.3% 92.1% 125.5% 32.2% 110.3% Y 2011
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Paper achieved GP 0.87 MB in Dec 11 and 13.2 MB in Y 11 to hit above target at 172% and 173% respectively Dec 2011 14% 117.5% 120.3% 130.3% Y 2011 50% 130.2% 99.4% 128%
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Sales contribution by CS Code : Q1 2010 VS 2011 In Y 11, TKS contributed 44% share with a negative -2.9% growth, whilst IDEA displayed 19.5% growth
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Year 2011, Top 20 customers generated sales 112 MB or contributed 48.8% of paper portfolio with a positive 28.3 % growth
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