1. Mobilising Applications to: Neil Burton UK & Europe Business Development Manager Improve Commerce, Automate Processes & Provide Access to Information Thursday 3 rd December, 15:00 – 15:30, Content Management Theatre

2. Systems Integrators & Custom Developers, specialising in: Rich Mobile Applications (RMA) Rich Internet Applications (RIA) More….visit stand 647 or visit www.webspiders.comwww.webspiders.com Web Spiders

3. By the end of 2009 some 44% of mobile users will access data via their handsets - CCS Insight The number of mobile application downloads will approach almost 20 billion per year by 2014 - Juniper One-Third of Smartphone Users Respond to Mobile Ads - Universal McCann found Infrastructure advancement of Broadband: LTE (4G) and Wimax Trends & Research

4. “Mobile buyers tend to be repeat purchasers with a higher order value than average consumer, and it can be important for them to complete transactions with ease even if it means spending more." – eMarketer “From the retailer standpoint, this will definitely be the next big thing. People will say, ‘I’ll buy it on the way home.’ It has a time-shifting and place-shifting capability.” Forrester Research’s Principal Analyst Sucharita Mulpuru, author of The Emerging Opportunity In Mobile Commerce The Emerging Opportunity In Mobile Commerce

5. End user needs: –Who? Internal/ External? –Problem to be solved whilst “on the road” / out and about? –Process that could be automated to make life easier –New Mobile possibilities: Peer-to-Peer, Geo Location Features of device: –Camera, Voice –Location Aware – GPS, Cell / Wifi Triangulation –Accelerometer Business Requirements: –What is purpose? Make money, marketing, process automation? –What is expected end result? –How will you measure benefits gained? Concept Definition

6. Mobile Considerations Java Obj C Microsoft.NET

7. Advertising/Brand awareness mCommerce (Cart2Mobile) mPayments and mBanking Digital Vouchers Improving Commerce On trial at just 16 stores in Seattle and Silicon Valley

8. Inventory Management – logistics & tracking Time sheet recording Market Research and Surveys Ticketing Automate Processes

9. Email Maps / Directions Social Networks Databases / CRMs Financial info (mBanking) Augmented Reality Access to Information Red Laser (iPhone app) Sky Mobile TV app (iPhone)

10. Cart2Mobile - commerce iPhone App Store Blackberry App World (Apr 09) Samsung - automation Event2Mobile- access to information www.event2mobile.com/onlineinformation Existing solutions

11. The Future Mobile Device is your computer?

12. The Future www.ted.com/talks/pattie_maes_demos_the_sixth_sense.html “Pattie Maes – Sixth Sense” Evolution of the mobile device

13. The Future Evolution of the mobile device http://news.bbc.co.uk/1/hi/technology/8358562.stm BBC’s report on Berlin’s Free University’s software

14. Neil John Burton UK & Europe Business Development Manager Web Spiders Limited Visit: stand 647 Email: neil.burton@webspiders.comneil.burton@webspiders.com Phone:0845 123 2592 Twitter:njbur7on Snockles:njbur7on Thank you & Questions Systems Integrators & Custom Software Developers