1. BY TRAVIS KRIMBILL Web Design and Morningstar.com

2. Why Morningstar? Morningstar is a website that rates Stocks Mutual Funds Bonds And reports ETF Investment Research The website is widely known, used and respected in the financial field

3. Web Design Important factors that make up web design 1. Usability 2. Visual Aspects 3. Technical Adequacy 4. Content 5. Security 6. Communication 7. Prestige

4. Morningstar Homepage Usability and Visual Aspects and Prestige What is going on? Where do you even begin to read? What do all the numbers mean? Too much information on the first page

5. Navigation Technical Adequacy Search bar at the top of the website The search function does not narrow anything down Really have to know what your looking for

6. Fund Quote and Stock Quote Content and Visual Aspects No contrast on this page from tabs at the top down to news and events Everything is same font size

7. Portfolio Manager Content and Security Free membership Can create a portfolio watch list Private information All information is Accurate

8. Investment Tools Content Issues Too many advertisements Everything else is the same size font Have to scroll down to find useful tools

9. Morningstar Important factors that make up web design 1. Usability 2. Visual Aspects 3. Technical Adequacy 4. Content 5. Security 6. Communication 7. Prestige

10. Recommendations Simplify the homepage Add labels and proper headings Effective use of contrast Have more empty space Improve search engine result format Too many advertisements and pop-ups

11. Sources Markel, Michael H. Technical Communication. Boston: Bedford/St Martin's, 2010. E.K. Huizingh The content and design of web sites: an empirical study. Information Management, 37 (3) (2000), pp. 123–134 Cebi, Selcuk. "Determining Importance Degrees Of Website Design Parameters Based On Interactions And Types Of Websites." Decision Support Systems 54.2 (2013): 1030-1043. Business Source Complete. Web.