1. The Amritsar Transport Company
An Introduction to
The Amritsar Transport Company

2. Logistics & Supply Chain Management Company
XPS
LTL Service
VPU
Value Added Services
Secondary Distribution
Transportation
Cross Docking Services

3. Contents About Amritsar Transport Company Vision & Mission Statement
Service Offerings
Network Plan
SWOT
Amritsar Transport capability

4. About Amritsar Transport
The Amritsar Transport Co. Pvt. Ltd was established in the Year 1939, by Late Sh. Sain Das Bijli with its Head Quarter at Amritsar. The operation at that time extended from Amritsar to the frontier region of Lahore, Rawalpindi & Peshawar. After partition, with the frontier regions gone, ATC changed direction towards Punjab, Delhi, Uttar Pradesh, Madhya Pradesh, Gujarat, Maharashtra and Calcutta in the East.
ATC played an important role during partition and the services rendered by the company were acclaimed by our Late Prime Minister Pandit Jawaharlal Nehru. Late Sh. K.M. Bijli took over the reins of the business from his illustrious father in 1965 and took the company to new heights. It was his vision that enabled the company to establish itself as a name synonymous with TRUST.
Simultaneous with the transportation business, Bijli group diversified into construction and cinema exhibition business. Its first venture outside ATC was Priya Exhibitors Pvt Ltd operating PRIYA Cinema. Under the dynamic leadership of our young Managing Director, Mr Ajjay Bijli, Priya Cinema set a new benchmark for cinema viewing. Not content with taking Priya to new heights, Mr. Bijli forged an alliance with Village Roadshow Ltd, Australia - one of the biggest operators and owners of cinema multiplex company world-wide. This joint venture in India is now popularly known as PVR Cinemas, who have been pioneers in giving India the concept of Screen Multiplex .

5. Services
ATC offers Integrated Transportation Solutions with key focus on
Express Parcel Service
Less then truck load service
VPU service by rail
Primary Transportation -Full Truck Load Service
Cross Docking Services 5

6. Vision & Mission Vision Statement Mission Statement
“We will ensure that any material carried by us will be delivered safely with the utmost care and reliability anywhere in India. Let trust and reliability not be mere words but the basis of customer confidence for years to come.”
To migrate from a trucking service provider to a transport solutioning company and become the industry leader by the year 2015.
Mission Statement
Offering the best in class integrated transport solutions that will help companies to manage the supply chain processes seamlessly
Offer end to end integrated transport solutions across multiple industry verticals with a creative approach in providing innovative solutions.
Service Mission is to work towards delivering the right goods , at the right time, to the right place , at the right cost, each time and every time.

7. Strategy Organic Growth Inorganic Growth
Core Management team bring together their rich experience from diverse industry verticals like Logistics , Manufacturing, IT and Banking services
Focus growth on Value added transport solutions
In-house IT Development and Logistics Engineering team to develop and implement best business practices in supply chain. Currently company is in the process of implementing an ERP system that will put all it offices on line.
Ability to invest for creating value and visibility across supply chain
Inorganic Growth
In our approach to create an integrated transport solutioning company we will explore possibilities of strategic tie-ups, acquisitions and mergers such that each business arrangement will add value to our customer.

8. Amritsar Transport – A Value Creation Platform
Platform for Value Creation
Clear Performance Visibility . Currently in the process of implementing an ERP system which will bring all our offices and franchisees on line by June 2011
Team Track Record
Experienced team with established track record in Logistics Industry
Our Access to Warehousing Portfolio – comprising of warehouses
through network associates
Client Network -The company has been servicing well known companies in India
Strong Geographic Network across India
The company has the capability to deliver to over 600 cities and towns across India and also arrange pick ups from over 90 locations across India
Ability to accept shipments on COD basis and bank it for the customer at even remote locations
We are able to do this at 146 locations where we have our own offices

9. End-To End Supply Chain Capability

10. Amritsar Transport Segmentation
Business Verticals
Transportation – Primary (FTL )
Dedicated fleet
Market Hire
Cross Docking
Express Freight
Premium service
Guaranteed by a specific time
Guaranteed by a specific date
Own trucks
Dedicated Fleet
LTL Service
Deferred service
Dedicated and Market Hire vehicles used
Nationwide deliveries
Customer specific services
VPU Service
Quicker than road
Cheaper than airfreight
Pan India coverage
Primary Transportation
Hub and spoke concept like a Consolidation centre
Greatly decreases the quantity of transactions between suppliers and stores
Allows to ship far small quantities
Cross Docking
Express Freight
All types of
Dedicated and
non dedicated
vehicles
LTL Service
VPU Service

11. Amritsar Transport World-Wide Network
Australia
Austria
Belgium
Brazil
Canada
China
Thailand
U K
USA
Chez Republic
Italy
Japan
Korea
Switzerland
Netherlands
Poland
Singapore
Slovenia
Spain
Srilanka
Sweden
Taiwan
Dubai
France
Germany
Hong Kong
Hungary
Indonesia 11

12. Our Transportation Capability
Plan Source Vehicle Placement and Vendor/ Broker Management
Managing and
Monitoring
Indents
Advance Payments
Track and Trace
Claims handling
POD Collection
Payment Collection
Handling Exceptional cases
Documentation-GCN/LHPS/ Permits and Other Statutory requirements 12

13. Region wise Location Matrix
Snapshot of our Geographic spread
Region
No. of States
No. of Cities Covered
Pick-up locations
Delivery locations
Cross docking hubs
No. of Own Trucks
Express freight
North 7 35 94
250 8 23 3
East 1 10 6
West 17 44 90 5 2
South 4
131 -
Total 20
184
146
600 15 34 13

14. Details of owned vehicles

15. Snapshot of geographic spread
West region
Own trucks
5 x 24-ft 15-ton
Market trucks
Average of 250 market trucks placed per month
North region-34
Market trucks
Average of 750 market trucks placed per month
East region
Own trucks
6 x 24-ft 15-ton
Market trucks
Average of 350 market trucks placed per month
We have 146 own Transport locations for the booking of vehicles, goods storage / transfer. We can deliver to over 600 locations across India
South region
Market trucks
Average of 150 market trucks placed per month
Agency network
Own offices

16. Transit times from Mumbai (FTLs)
Reachable from Mumbai within:
1 day
2 days
3 days
4 days
5 days
6 days
Madurai
Pondicherry
Chennai
Cochin
Trichy
Hosur
Bangalore
Hyderabad
Delhi
Ballabgarh
Bhopal
Nabha
Dharuhera
Ghaziabad (UP Border)
Haldia
Jamshedpur
Kolkatta
Baroda
Nagpur
Goa
Vapi
Tuticorin
Mumbai
Ichapuram
3 days
2 days
1 day
4 days
5 days
6 days
Rajahmundry
Indore
Aurangabad
Pune
Own Transport Hubs
Through agents

17. Transit times from Mumbai
Reachable from Mumbai within:
1 day
2 days
3 days
4 days
5 days
6 days
Nabha
Delhi
Ghaziabad (UP Border)
Dharuhera
Ballabgarh
6 days
5 days
Bhopal
Kolkatta
4 days
Indore
Jamshedpur
3 days
Baroda
Haldia
2 days
Nagpur
1 day
Vapi
Aurangabad
Pune
Mumbai
Madurai
Pondicherry
Chennai
Cochin
Trichy
Hosur
Hyderabad
Tuticorin
Rajahmundry
Ichapuram
Goa
Bangalore
Transport Hubs

18. transit times to major Indian cities from Mumbai

19. Transit times from Delhi
7 days
6 days
8 days
Reachable from Delhi within:
1 day
2 days
3 days
4 days
5 days
6 days
7 days
8 days
5 days
4 days
3 days
Nabha
2 days
1 day
Delhi
Ghaziabad (UP Border)
Dharuhera
Ballabgarh
Transport Hubs
Bhopal
Kolkatta
Indore
Jamshedpur
Baroda
Haldia
Nagpur
Vapi
Aurangabad
Ichapuram
Mumbai
Pune
Hyderabad
Rajahmundry
Goa
Chennai
Bangalore
Hosur
Pondicherry
Trichy
Madurai
Transport Hubs
Cochin
Tuticorin

20. transit times to major Indian cities from Delhi

21. Transit times from Kolkata
Madurai
Pondicherry
Chennai
Cochin
Trichy
Hosur
Bangalore
Hyderabad
Delhi
Ballabgarh
Bhopal
Nabha
Dharuhera
Ghaziabad (UP Border)
Haldia
Jamshedpur
Kolkatta
Baroda
Nagpur
Goa
Vapi
Tuticorin
Mumbai
Ichapuram
3 days
2 days
1 day
4 days
5 days
6 days
Rajahmundry
Indore
Aurangabad
Pune
7 days
Transit times from Kolkata
Reachable from Kolkata within:
1 day
2 days
3 days
4 days
5 days
6 days
7 days
Transport Hubs

22. transit times to major Indian cities from Kolkata

23. Cross Docking and LTL Services
Own and leased
facilities 23

24. Typical POD process
Customer’s Customer
ATC Distribution Hub
Long haul delivery from Mother WH to Distribution Hub. Drivers call daily to update their location. This information is conveyed to the Booking station, transhipment hub and the Customer.
Orders from Client
Last Mile Delivery to Customer’s Customer using Express Service
ATC’s Booking Warehouse
Inform booking station of goods receipt at Distribution Hub. Customer will be updated accordingly
Client
Fax PoD back to Customer &Booking location within 72 hrs depending on location
Original GCN / LR forwarded to Customer for billing
The Process (and Transit Times) can be further compressed if Express Service is used from Source to final Destination, i.e. from ATC’s Booking Warehouse to Customer’s final delivery destination

25. Managing vendors Vendor Selection
Only vendors meeting standards of integrity, reliability and service are selected.
Vendor selection criteria:
Number of years in operation
Possession of defined office space and telephone
Possession of immovable property
Membership of the local brokers association or other recognised transport associations.
Vendor performance is constantly monitored. If any vendor’s service level falls below 99%, corrective and preventive actions will be taken.
Vendor will be blacklisted if service level falls below 99% for 3 consecutive months.
Monitoring and Evaluation
ATC’s service levels are monitored according to KPIs such as :
On-time placement of vehicle (Placement Reliability)
Our score across all four regions – 100%
Accident ratio (Safety)
Claim ratio (Risk)
On-time & complete delivery of consignment (Transit & Delivery Reliability)
Time to return the Proof (PoD turnaround)
The following are checked prior to every loading :
Physically condition of truck to ensure it is road-worthy & fit to carry goods.
Authenticity of Documents such as RC Book, Road Tax Challan, Insurance Copy, Permit Copy and Driving License.
Any vehicle that fails these checks will not be allowed. Failure of these checks is documented and will affect the vendor’s service level.

26. Team’s Credentials Highly capable team with proven track record
Record Business Growth from Rs 10 Cr/ annum of First year start up to Rs 100 Cr with in five year only from North India.
Managed 2.4 mn sq.ft. of warehousing space at 47 locations.
Capability to work and optimize cost for most complex business verticals in Supply Chain
Established credential in setting up benchmark in the Transportation industry for quality of service and manpower in the small parcel business segment
Team Won best 3PL award from one of best agencies for managing fast moving consumer goods two years in a row in 2006 & 2007.

27. Satisfied Customers
Listing Few 27 27