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Published byElvin Todd Modified over 9 years ago
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Understanding Fundraising and the Employee’s Decision To Give Wendi Herum May 2003
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Why I chose this topic Member of Northwestern College Advancement Office Disappointing results from annual staff/faculty campaign
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Research question Is there a relationship between employee understanding of fundraising and their decision to donate to the organization?
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Why this topic is important Nonprofit donations are important to our national economy 819,000 nonprofit organizations $203.45 billion industry
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Why this topic is important Nonprofit donations are important to educational Advancement departments $24.2 billion industry Raise more funds
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Survey participants Northwestern College Bethel College & Seminary John Brown University
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Survey response 1186 surveys distributed 493 surveys returned 42% response rate
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Survey 30 question survey Sought to identify employee perceptions of Advancement’s role in fundraising Advancement’s methods in fundraising Advancement’s effectiveness in fundraising
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I understand Advancement’s role in fundraising Percentage
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I understand the methods Advancement uses to raise funds Percentage
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I think Advancement is effective in raising funds Percentage
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If I had additional resources I’d give more to this organization Percentage
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If I had additional resources I’d give more to this organization Percentage
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What does this mean? There is a slight relationship between employee understanding and donating Data does not prove understanding increases donating
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How can this research benefit Advancement departments? Areas of opportunity Among non-donors 54% don’t understand role 51% don’t understand methods 31% don’t believe Advancement is effective
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How can this benefit Advancement departments? Data suggests an opportunity to improve employee perception of Advancement area
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Future research Research reasons why employees do not give Determine if Advancement’s time is well- spent educating employees about its function
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Questions?
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