1. Scratch-it

2. Agenda Overall objective Customer needs Conceptual design Detailed design Evaluation Expansion Distribution strategy

3. Overall Objective Hand equip memo tool Which is helpful to –Record information –Remind about things –Make life more organized Can be even more important in special cases

4. Customer Needs

5. Important Characteristics Important: Portability 6.4 Input speed 5.9 Manageability 5.5 Unimportant: Input style (touch screen, pen-and-ink etc.) 4.1 Appearance 3.4

6. Important Tasks Important: Trivial matters 6.4 Schedule 5.9 Phone numbers 5.5

7. Conceptual Design

8. Key Design Considerations Characteristics –Easy to carry –Easy to record (input speed/style/equipment) Tasks –Trivial matters –Schedule reminders –Phone numbers/ names etc. Fashion considerations

9. Selected Concept Solved product idea problem users could not know when it would be useful Much like a fashion item users can wear naturally various color Roll-able users can write down even long sentences Price range is very low

10. Detailed Design

11. Prototype (1/2) Made of molded acrylic Provides a firm writing surface Fits different size people Low cost Replaceable paper

12. Prototype (2/2)

13. Technical Drawings (1/2)

14. Technical Drawings (2/2)

15. Costs Materials: 21.1 RMB Bangle: 20 RMB Post-it: 0.3 RMB Cardboard: 0.5 RMB Box Tape: 0.3 RMB Mass Production without intermediaries

16. Evaluation

17. Evaluated Customer Needs

18. House of Quality

19. Results of Technical Evaluation Strengths Low price Reusable Holds sufficient text Holds all types of information Easy to record Portable Areas of Possible Improvement Looks Manageability of information

20. Improvements Improve Technical Evaluation Make band narrower Improve overall look of product Develop scanner for notes. Improve Functionality Add pencil Build in a watch

21. Further Expansion

22. Product Expansion Rolling Paper Palette –Do not need to twist the wrist –Stylish outfit Elastic Wristband –Users can easily wear or take off –Robustness –More comfortable to wear

23. Product Expansion Pen Attachment –A nail-sized pen –Attached to the main body Narrower and Wider Paper Size Range –Various physical sizes for each person –Different purposes of the product usage –Narrower and wider width of paper roll –No extra cost to design

24. Product Expansion Various Paper Layout –Various layouts for the paper roll –Checkboxes –Time Marks –Customized layout through internet Non-Disposal Paper –change of material –Reduce the extra cost for paper rolls –Transparency film with higher pricing –Rub out with fingers to erase

25. Cost & Distribution Strategy

26. Future Cost Elastic Band: 1.5 RMB Rolling Palette: 15 RMB Paper: 10 RMB per roll –No noticeable variance for size ranges Attached Pen: 20 RMB –Sold Separately Transparency Film: 22.49 Dollars –Optional Customized Paper Layout: Free –Quantity Conditional

27. Distribution Sell the Main Body for Cheap Gain Profit Through Paper Roll Distribute from a Small Bookstore to a Department Store Distributed through Internet –User convenience

28. Q & A