1. Multimedia Interactive Information Design Latin Dance/Music Studio Lisa Hall 727.742.5830 E-mail Version 1.0 12/11/2006 Signature______________

2. 1 Project Overview  The Latin Dance/Music interactive multimedia project is being developed to enhance and profit the Latin Dance Studio. In addition to their on-site instructional classes, this project will add a web site, Informational Kiosks and an instructional DVD video to enrich the company.

3. 2 Goals  Latin Dance Instruction Company to provide enhancement to their business for the purpose of increasing profit.

4. 3 Overall Objectives  To utilize three (3) separate interactive medias to communicate, instruct, inform and entertain their clients. a) Implementation of a Web site b) Implementation of a Kiosk c) Implementation of a DVD instructional video.  To utilize three (3) separate interactive medias to communicate, instruct, inform and entertain their clients. a) Implementation of a Web site b) Implementation of a Kiosk c) Implementation of a DVD instructional video.

5. 4 Objective #1 Website Implementation  Basic Content: a)Class Details b)Locate dance studio b) Class schedule c)Student photography taken in class - (resource needs to be identified to take photography) d)Testimonials e) Store/Merchandise f) Local Latin Clubs/Events  Basic Content: a)Class Details b)Locate dance studio b) Class schedule c)Student photography taken in class - (resource needs to be identified to take photography) d)Testimonials e) Store/Merchandise f) Local Latin Clubs/Events

6. 5  Website Development: a) Functional Requirements  Secure domain name  Monies and resources will have to be identified to write and develop the website content  Website Development: a) Functional Requirements  Secure domain name  Monies and resources will have to be identified to write and develop the website content Objective #1 (continued) Website Implementation

7. 6 b) Identify Content  Class Details  Salsa, Argentine Tango, Merengue, Cha Cha Cha and Bachata  Directions and Map to Studio  Structure of Classes  Beginner  Intermediate  Advanced  Class Schedule  Days and Times  Inventory of Merchandise to be sold  Testimonials  Photo Gallery  Class Photos by Class Type b) Identify Content  Class Details  Salsa, Argentine Tango, Merengue, Cha Cha Cha and Bachata  Directions and Map to Studio  Structure of Classes  Beginner  Intermediate  Advanced  Class Schedule  Days and Times  Inventory of Merchandise to be sold  Testimonials  Photo Gallery  Class Photos by Class Type Objective #1 (continued) Website Implementation

8. 7 Objective #2 DVD Instructional Video  Scope of DVD Implementation a)One instructional video for each level of class; Beginner, Intermediate and Advanced b)Resource for choreography of instruction c)Resource for video editing d)Set deadlines for completion of DVD  Scope of DVD Implementation a)One instructional video for each level of class; Beginner, Intermediate and Advanced b)Resource for choreography of instruction c)Resource for video editing d)Set deadlines for completion of DVD

9. 8 Objective #3 Implementation of Kiosk  Goal for Kiosk a) Kiosk implementation in local Mall(s) to entertain and inform about the Dance Studio  Goal for Kiosk a) Kiosk implementation in local Mall(s) to entertain and inform about the Dance Studio

10. 9 Objective #3 (Continued) Implementation of Kiosk  Basic Content: a) Monitor with DVD player that will continuously play DVD Instructional Video b) Merchandise c) Informational Brochures  Basic Content: a) Monitor with DVD player that will continuously play DVD Instructional Video b) Merchandise c) Informational Brochures

11. 10 Product Functional Capabilities Website DVD Instructional Video Kiosk Class InfoBeginnerBrochures Class ScheduleIntermediate Informing Attendant MerchandiseAdvancedEvents Photo GalleryMerchandise Events

12. 11 User Characteristics  Visitors to the web site will be seeking information about Latin Dances and/or Music  Current Clients of the Dance Studio that are searching for the class schedule, class photos, events or location.  Visitors to the Kiosks are persons that have in an interest in Latin Music/Dance and are curious what the company is offering.  Visitors to the web site will be seeking information about Latin Dances and/or Music  Current Clients of the Dance Studio that are searching for the class schedule, class photos, events or location.  Visitors to the Kiosks are persons that have in an interest in Latin Music/Dance and are curious what the company is offering.

13. 12 General Constraints  Limitations to the web site would be persons that do not have an internet connection. Likewise, the DVD video could not be used if a DVD player is not available.

14. 13 Assumptions  It is assumed that the Latin Dance Studio is up and running and has a current Client base.

15. 14 Other Hardware/Software  A printer would be useful in conjunction with the web site if the user had intentions of printing the class schedule or local events.  No software required  A printer would be useful in conjunction with the web site if the user had intentions of printing the class schedule or local events.  No software required

16. 15 User Profiles  The user can be of any background and any age. The goals of the user are to learn to dance Latin-style, improve on their dance skills that they already have or purchase dance shoes or related merchandise. Samples User’s are as follows:

17. Persona #1 Name: Miguel Age: 22 Location: Tampa, FloridaTampa Education: College Student Style: Casual, Laid Back Profession: Part-time side work Personal Background: Raised in a Latin environment but never learned to dance Family status: Lower to Middle Class Household Income: $50,000 annual family income Technical profile: Moderate Internet use: Low usage; email and chat Favorite Web sites: My Space, Online and Interactive gamingMy SpaceOnlineInteractive Goals for this Web site: Outreach to classmates, upcoming events

18. Name: Glenda Age: 32 Location: St. Petersburg, FloridaSt. Petersburg Education: AS Degree Style: Religious, Family OrientedReligious Profession: Medical AssistantMedical Assistant Personal Background: Divorced and wants to make new friends Family status: Lower to Middle Class Household Income: $30,000 annually Technical profile: Computer Proficiency Internet use: Moderate to High Favorite Web sites: Yahoo, News GroupsYahoo Goals for this Web site: Share Photos, Outreach to classmates, upcoming events, class schedules Name: Glenda Age: 32 Location: St. Petersburg, FloridaSt. Petersburg Education: AS Degree Style: Religious, Family OrientedReligious Profession: Medical AssistantMedical Assistant Personal Background: Divorced and wants to make new friends Family status: Lower to Middle Class Household Income: $30,000 annually Technical profile: Computer Proficiency Internet use: Moderate to High Favorite Web sites: Yahoo, News GroupsYahoo Goals for this Web site: Share Photos, Outreach to classmates, upcoming events, class schedules Persona #2

19. Name: Tracey Age: 28 Location: City of Tampa, FloridaCity of Tampa Education: BS Business Style: Professional Profession: Teacher Personal Background: On a quest to get the most out of life, wants to be involved and experience a variety of things Family status: Middle to Upper Class Household Income: $60,000 annual family income Technical profile: Excellent Internet use: High (News groups, email, shopping, on-line education) Favorite Web sites: CNN News, Yahoo Finance, Amazon, and EbayCNN NewsYahoo FinanceAmazonEbay Goals for this Web site: Learn something new and out of the ordinary, have fun Name: Tracey Age: 28 Location: City of Tampa, FloridaCity of Tampa Education: BS Business Style: Professional Profession: Teacher Personal Background: On a quest to get the most out of life, wants to be involved and experience a variety of things Family status: Middle to Upper Class Household Income: $60,000 annual family income Technical profile: Excellent Internet use: High (News groups, email, shopping, on-line education) Favorite Web sites: CNN News, Yahoo Finance, Amazon, and EbayCNN NewsYahoo FinanceAmazonEbay Goals for this Web site: Learn something new and out of the ordinary, have fun Persona #3

20. 19 MAPPING STRATEGY HOME SEARCH LOCATION TESTIMONIALS CLASS SCHEDULE CLASS SCHEDULE CLASS DETAILS CLASS DETAILS PHOTO GALLERY PHOTO GALLERY CONTACT US Utilizing Linked Branching to provide complete random navigation for the user

21. 20 MAPPING STRATEGY HOME SEARCH LOCATION TESTIMONIALS CLASS SCHEDULE CLASS SCHEDULE CLASS DETAILS CLASS DETAILS PHOTO GALLERY PHOTO GALLERY CONTACT US Bachata Cha Cha Cha Merengue Argentine Tango Salsa

22. 21 MAPPING STRATEGY HOME SEARCH LOCATION TESTIMONIALS CLASS SCHEDULE CLASS SCHEDULE CLASS DETAILS CLASS DETAILS PHOTO GALLERY PHOTO GALLERY CONTACT US Testimonial Pages

23. 22 MAPPING STRATEGY HOME SEARCH LOCATION TESTIMONIALS CLASS SCHEDULE CLASS SCHEDULE CLASS DETAILS CLASS DETAILS PHOTO GALLERY PHOTO GALLERY CONTACT US Photo Albums By Class Type

24. 23 Class Details MAIN CONTENT Class Schedule Testimonials Location Merchandise Contact Us LOGO HomeSearch COPYRIGHT - ALL RIGHTS RESERED MAIN PAGE - GLOBAL (Option 1) MAIN PAGE - GLOBAL (Option 1)

25. 24 Class Details Class Schedule Testimonials Location Merchandise Contact Us LOGO HomeSearch COPYRIGHT - ALL RIGHTS RESERED INNER WIREFRAME (Option 1) INNER WIREFRAME (Option 1) Level 2 Location 1st Choice 2nd Choice 3rd Choice 4th Choice Content of 2nd Level OR Choices in 2nd Level

26. 25 MAIN CONTENT LOGO HomeSearch COPYRIGHT - ALL RIGHTS RESERED MAIN PAGE - GLOBAL (Option 2) MAIN PAGE - GLOBAL (Option 2) Class Details Class Schedule TestimonialsLocationMerchandiseContact Us

27. 26 LOGO HomeSearch COPYRIGHT - ALL RIGHTS RESERED INNER WIREFRAME (Option 2) INNER WIREFRAME (Option 2) Class Details Class Schedule TestimonialsLocationMerchandiseContact Us Content of 2nd Level OR Choices in 2nd Level Level 2 Location 1st Choice 2nd Choice 3rd Choice 4th Choice

28. 27 Design Comp and Navigation of the Home Page Choose your language here

29. 28 Design Comp and Navigation of the Inner Page

30. 29 Color System and Typography Standards  Main color scheme is Red, Yellow, Black and Grey  Background color grey - Websafe color #cccccc  Navigational Text Tahoma, regular, size 10, Black  Title Text - Verdana, regular, size 10  Content Text - Verdana, regular, size 8, Black  Main color scheme is Red, Yellow, Black and Grey  Background color grey - Websafe color #cccccc  Navigational Text Tahoma, regular, size 10, Black  Title Text - Verdana, regular, size 10  Content Text - Verdana, regular, size 8, Black

31. 30 Standard Interface Elements  Global buttons yellow (websafe color #fff200) with shadow  Courtesy Navigational buttons red (websafe color #ff3333) with shadow  Button style - Rectangle with rounded edge, bevel and shadow effect  Global buttons yellow (websafe color #fff200) with shadow  Courtesy Navigational buttons red (websafe color #ff3333) with shadow  Button style - Rectangle with rounded edge, bevel and shadow effect

32. 31 Example of Labels, Titles and Icons  Labels: Salsamania  Titles: “Styles”  Icons:  Language: Spanish and English  Labels: Salsamania  Titles: “Styles”  Icons:  Language: Spanish and English