1. Richard Azinwi Ravi Brar Nadia Maqbool
Booster Juice
Richard Azinwi
Ravi Brar
Nadia Maqbool

2. Introduction Fruit smoothies and juices Added Booster
Nutritional supplements
Meal replacement
Convenience
Need $200,000 – have $200,000 Equity

3. Operations
Location

4. Operations
Franchise Costs
Franchise Fee
Turnkey Costs
Operating Hours

5. Operations
Layout

6. Human Resources

7. Marketing Target – Active people, on the go, 15-45. Price Place
Controlled by Franchisor
Average $6.00 per drink
Place
Location, close to Walmart, Canadian Tire,
U of S, growing commercial area.

8. Marketing Product Service – Healthy lifestyle with convenience
Fruit Smoothies: Brazilian Thunder, High Impact Acai, Kick Start… etc.
Food – Wraps and protien bars
Merchandise – T-shirts, Cups, Hats… etc.
Service – Healthy lifestyle with convenience

9. Marketing Promotion - Local
Mail out to S7N
U of S
Target gyms with other Booster Juices
Sponsor local sporting events
Large scale marketing by Franchisor – from royalty agreement

10. Finance Return on investment 18% NPV $245,000
Return on Assets 11% (in the third year)
Return on Equity 15% (in the third year)
Dividends Policy $20,000 cash in hand

11. Finance Critical Factors: Number of customers Economic Breakeven
Interest rate
Economic Breakeven
77 customers per day in the first year
11% interest rate
Worst Case Scenario:
60 customers per day and 7% interest rate, $ -48,000 NPV and -6% IRR
Best Case Scenario:
100 customers per day and 5% interest rate $538,000 NPV and 36% IRR

12. Questions