1. Visual Merchandising Guidelines for Creating a Display

2. 1. Work from a theme  Create a mood.  Make sure all pieces in the display work together with the theme.

3. 2. Less is more!  Fill the space, but don’t crowd it.

4. 3. Keep merchandise grouped.  Don’t spread it out too far.  Merchandise should be clean & pressed  First step in planning… decide on merchandise to be displayed.

5. 4. Include Accessories

6. 5. Signage  Keep it short.  Easy to read.  Fits theme.

7. 6. Plan for something unexpected  A “spark” that makes people stop and look.  Vary the heights and depths.  Don’t line things up in straight rows.

8. 7.Elements & Principles of Design  Color, shape, line and texture  Use variety & harmony  Balance, Proportion, Emphasis, Rhythm – - pull the eye through the display

9. 8. Details  Hide pins, staples, tape, etc.  Check that everything is clean, including glass.  Double check spelling on signage

10. 9. Display Format Shape Ideas  Step  Zigzag  Pyramid

11. Goal = Maximize Sales  Attract  Engage  Motivate

12. Look at Displays Everywhere!

13. Your display…  Merchandise appropriate to theme  Color Scheme executed  Use of props, creativity  Design principles, flow of design, variation of height & depth  Degree of professionalism, neatness, craftsmanship  Group members’ effort, deadline met, tear down/clean up  Total selling effect, signage included