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“ ” Licensed products and merchandise are not manufactured by leagues,teams, or schools but rather by independent companies under an agreement with a.

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Presentation on theme: "“ ” Licensed products and merchandise are not manufactured by leagues,teams, or schools but rather by independent companies under an agreement with a."— Presentation transcript:

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2 “ ” Licensed products and merchandise are not manufactured by leagues,teams, or schools but rather by independent companies under an agreement with a sports entity.

3 Licensing And Merchandise  Online Stores  Retail Stores Licensed goods are available is the following places :

4 Star Wars merchandise is an example of licensed goods  Toys such as Kenner, Hasbro, and other collections avenge about 12 million in revenue. When it comes to licensing, Star Wars brings in approximately 625 million.

5 The hit Disney animated movie "Frozen" was expected to be the 2014 breakout star of the licensed merchandise industry, which last year represented $121 billion in revenues, according to a Licensing Industry Merchandisers Association report that came out.

6  Licensed merchandise is available through many channels of distribution.

7 Special promotion do is create partnerships between the licensor and my licensee to help boost store traffic.

8  For example: The collegiate licensing company generates huge profit from sales of collegiate appeal at local level in communities.

9  Because of the high demand for licensed products and the wide distribution channels, both licensees and licensors face challenges from rampant counterfeiting.


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