1. 1 PRC 513 Best Practices & Lessons Learned CALPA Conference, Morro Bay April 10, 2010 8:30-9:30 AM John Mott Cooperating Associations Program Manger

2. 2 Public Resource Code (PRC) 513 Enables California State Parks to work with associations Authorizes sales of interpretive and educational materials and services

3. 3 PRC 513  Generally defines interpretive and educational materials and services  Authorizes a cooperating association to provide interpretive and educational services in addition to sales

4. 4 PRC 513, continued  Describes non-educational, non- interpretive materials and services  Authorizes a cooperating association to engage in non-educational, non- interpretive activities following a “good faith effort” to obtain a concessionaire

5. 5 Interpretive and Educational Materials  Relate significantly to park unit interpretive and educational theme as defined in general plan  Portray iconic images, objects, landscapes or words that embody park unit’s heritage  Provide site orientation and participation in interpretive and educational activities

6. 6 I&E Material Examples Print Media –Publications –Posters –Field Guides Audio-Visual & other Media

7. 7 I&E Material Examples - Logo Merchandise

8. 8 I&E Examples – Toys and Games

9. 9 More I&E Material Examples Cultural or Museum Replicas “Iconic Images or Resources –Jewelry – replica and modern –Images – replica and modern

10. 10 Authentic Reproductions “Park Made” Items

11. 11 Interpretive and Educational Services for Sale  Reflect themes and goals identified in general plans, interpretive plans and related documents  Focus on natural, cultural, historic resources of park unit  Include seminars, classes, tours and events

12. 12 Interpretive and Educational Services Lectures and talks Friends of Santa Cruz  History Lecture Anza Borrego Foundation  Poles for Hiking and Walking  Fossil Treasures of Anza Borrego

13. 13 Stewards of the Coast & Redwoods  Eco Adventures – paddling, hiking, riding http://www.stewardsofthecoastandredwoods.org/index.htm http://www.stewardsofthecoastandredwoods.org/index.htm  Seminar Series – request a donation - http://www.stewardsofthecoastandredwood s.org/pe_seminars.htm http://www.stewardsofthecoastandredwood s.org/pe_seminars.htm  Group offerings – not public yet, Corporate, family clients Programs using federal stimulus money via Goodwill to hire staff to help run tours http://www.stewardsofthecoastandredwoods.org/gr oupadventures.htm http://www.stewardsofthecoastandredwoods.org/gr oupadventures.htm Seminars, classes, workshops

14. 14 Anza Borrego Foundation  Events Calendar http://theabf.org/eventhttp://theabf.org/event  Hike of the Month: Lower Willows, $10  Sponsors: Seminars, classes, workshops

15. 15 Crystal Cove Alliance  http://www.crystalcovebeachcottages.com/ education/ArtsinthePark.php http://www.crystalcovebeachcottages.com/ education/ArtsinthePark.php  The Great Plein Air Art Experience  Landscape Photography - Sunset Camera Walk  Plein Air Painting - Level 1 Seminars, classes, workshops

16. 16 Tours/Events (Transportation devices owned by CSP or participants) Anza Borrego Foundation  Mongolia: Adventure of a Lifetime  Desert Hostel: Arches and Canyonlands http://theabf.org/events/multidaytrips Mendocino Area Parks Association  Arts for the Park http://www.mendoparks.org/Arts_for_the_Parks/default_art_show.html http://www.mendoparks.org/Arts_for_the_Parks/default_art_show.html

17. 17 Tours/Events (continued) Sierra State Parks Foundation  An Enchanted Evening at Vikingsholm  http://www.sierrastateparks.org/ http://www.sierrastateparks.org/ Friends of Hearst Castle  Chamber Music Concert 7/16/10 http://www.friendsofhearstcastle.org/special_events.asp

18. 18 Non-Interpretive, Non-Educational Materials and Services  Lodging and food services  Horse and equipment rentals  Camping supplies  Gifts and souvenirs, other than interpretive/educational  Transportation, except department-owned equipment  Recreational lessons  Operation of theaters, golf courses, marinas and other specialized facilities

19. 19 Lodging and Food Services

20. 20 Recreational Lessons (for fun) Associations may offer lessons that are designed to forge emotional and intellectual connections between the interests of the audience and inherent meanings in the resource.

21. 21 Horse and Equipment Rentals

22. 22 Transportation, except that owned by the department

23. 23 Camping Supplies

24. 24 Specialized Facility Operations Golf Courses Marinas Theaters

25. 25 Gifts and Souvenirs  Other than interpretive and educational

26. 26 Exception  If purchased from an on-site concessioner or the State Park E-Store,  good faith effort is satisfied.

27. 27 Firewood Sales  On-site concessionaire has first right of refusal  Must conveniently meet park visitor needs  Cooperating association may sell when no concession interest or ability

28. 28 Good Faith Effort – Business Solicitation Form  Identify three (3) local business entities  Document contacts on form  If no interest, good faith effort is satisfied for duration of cooperating association agreement  If interest, Concessions Program may negotiate a concession contract

29. 29 Accounting and Reporting  Separate accounting for: I&E sales Non I&E sales Firewood  If non I&E, income will need reporting by park unit  New annual report

30. 30 Good Faith Effort Process  Less than $50,000/park & not a majority of sales On-site concessionaire not interested  Good Faith Effort satisfied No on-site concessionaire, use Solicitation of Business Interest form

31. 31 Good Faith Effort Process  Greater than $50,000/park or a majority of sales Separation feasible – concession for non- I&E Separation not feasible – All sales via a concession

32. 32 Non-Interpretive, Non-Educational Activities *Cooperating Association Sells Non-Interpretive, Non- Educational Merchandise Sales or Services Refer to Guidelines Section IIIB If less than $50,000 in annual gross receipts and not a majority of the overall sales activity. Refer to Guidelines Section IIIB4 If on-site concessionaire not interested, good faith effort satisfied. Refer to Guidelines IIIB4(a) If no existing concessionaire, use Solicitation of Business Interest form. If no interest, good faith effort satisfied. If interest, refer to IIIB5. Refer to Guidelines IIIB4(b) More than $50,000 in annual gross receipts and/or a majority of the overall sales activity. Refer to Guidelines Section IIIB5 If viable, sales or service may continue under a negotiated concession contract or RFP. Refer to Guidelines IIIB5(a) If not viable, sales or service may include all merchandise, including interpretive and educational, under a negotiated concession contract or RFP. Refer to Guidelines IIIB5(b) If purchased from on-site concessionaire or from State Park E-Store - good faith effort satisfied. Refer to Guidelines Section IIIB3