1. Running a Successful and Profitable Nature Store

2. Humble Beginnings

3. We continue to grow

4. Finally, Our Own Space

5. Our Current Space

6. Our Children’s Section

7. Who are your customers? First Time Visitors Returning Visitors What Type of Visitors Adults: Parents, Grandparents Children: With family, field trip Who Are They? Birding Hunting or Fishing What are their interests?

8. What do you want them to learn about your refuge?

9. Do people visit your refuge to see a particular bird or other animal?

10. Does your Friends Group have a logo? Does the refuge have a logo?

11. What can you put your logo on?

12. Who Determines What to Carry? Store Manager Bookstore Committee Refuge Staff

13. How to Determine What to Carry Size of Selling Space Number of Visitors Minimum number to purchase Storage Space Available Seasonal visitors or Year round Remoteness of Refuge

14. Size of Selling Space Think Beyond Books: Folding Guides, Bookmarks, Post Cards and Note Cards Is there room for a spinner rack? These can hold lots with a small footprint Invest in adaptable fixtures A wall of slatwall can be adapted many ways

15. Number of Visitors Visiting Public School Groups Birding Groups People looking for the restroom

16. Minimum Number to Purchase Not all items require a large minimun Order books from distributors Order pre-designed t-shirts with namedrop Group purchases with other refuge stores

17. Storage Space Available Do you have storage space within the store? Does the refuge have a secure empty room or closet that you can use? Can you use a storage shed on the refuge? The closer the storage to the actual store the better

18. Seasonal Visitors or Year Round Does your visitation vary from month to month? Do you have special events?

19. Remoteness of the Refuge Are You in the middle of nowhere or close to other businesses? Do visitors hike or bike trails? Will they need water to keep going? Will they need sunscreen or mosquito repellant?

20. How to Bring Customers to Your Store Refuge Events Friends Group Newsletter Guest Speakers Author Events Website Email Notice

21. Refuge Events

22. Friends Group Newsletter

23. Sometimes natural events block visitors

24. So I started a Lecture Series

25. Author Events

26. Website

27. Online Store

28. Email Newsletter

29. Ways to Find New Merchandise Trade Shows Browse Publisher & Distributor websites Visit Other Nature Stores & Websites Build relationships with sales reps

30. Trade Shows Association of Partners for Public Lands Southeast Independent Booksellers Association

31. Use exhibitor lists Museum Store AssociationAPPL Trade Show

32. Publisher & Distributor Websites Houghton Mifflin HarcourtSunburst Books

33. Visit Other Nature Store & Websites

34. Build relationships with Sales Reps They will help in your search for new merchandise Publisher Reps Commission Reps Distributor Reps Gift Reps T-Shirt Reps

35. The Possibilities are Endless

36. Art Krival – Receiving his award for 5500 hours The hero of our story April 30 1923 – April 7 2010