1. This presentation is directed at professional financial advisers only and should not be distributed to or relied upon by retail customers. AXA Protection Account Business Protection This presentation is written for you as a professional financial adviser. Please do not show this to your customers. AXA Business Protection An introduction to Business Protection

2. This presentation is directed at professional financial advisers only and should not be distributed to or relied upon by retail customers. AXA Protection Account Business Protection AXA Business Protection Topics to cover… Part 1 – Business Protection A background to Business Protection Why sell Business Protection? The benefits of Business Protection Part 2 – Our Business Protection proposition Why choose AXA for Business Protection How do we fulfil your clients needs? The tools, support and services that we offer

3. This presentation is directed at professional financial advisers only and should not be distributed to or relied upon by retail customers. AXA Protection Account Business Protection What is Business Protection? It’s about protecting the business when things go wrong… Key Person Insurance Director/Shareholder Protection Partnership Protection Business Loan Protection Sole Trader Protection

4. This presentation is directed at professional financial advisers only and should not be distributed to or relied upon by retail customers. AXA Protection Account Business Protection What is Business Protection? The covers available… Key person cover The company, Key Person or Partnership Loss of profits and costs of replacing a key person against protects Shareholder or partner protection Remaining shareholders/partners Shareholder/partner’s family Provide cash to buy shares for to Business loan cover Effects of loss of a key person on its loans protects The company, Key Person or Partnership against

5. This presentation is directed at professional financial advisers only and should not be distributed to or relied upon by retail customers. AXA Protection Account Business Protection What is Business Protection? Why is it important? It is important for your customer because it can; protect business debt; keep their business trading; help pay new staff to take over from key individuals; and enable the purchase of shares from a business shareholder; if they become critically ill; or from their estate if they die

6. This presentation is directed at professional financial advisers only and should not be distributed to or relied upon by retail customers. AXA Protection Account Business Protection What is Business Protection? Why do people go into business? Do it to make money Build their business as part of a dream Expect to pass on the rewards to their family and heirs Want to see the business survive and flourish Are protective of their business Enjoy the independence and take pride in its success Want to be own boss and be in control If a key person becomes seriously ill or dies…

7. This presentation is directed at professional financial advisers only and should not be distributed to or relied upon by retail customers. AXA Protection Account Business Protection What is Business Protection? In summary… Business Protection is about…

8. This presentation is directed at professional financial advisers only and should not be distributed to or relied upon by retail customers. AXA Protection Account Business Protection Why sell Business Protection? The market… Business Protection is a largely untapped market… 4.7 million businesses in the UK, which equates to approx: 1,200,000 plc 507,000 partnerships 3,000,000 sole traders Source: BERR Press Release 2008 With most SMEs having little or no Business Protection cover, the scope and market potential is substantial

9. This presentation is directed at professional financial advisers only and should not be distributed to or relied upon by retail customers. AXA Protection Account Business Protection Why sell Business Protection? The market… 70% of businesses do not have business protection Source: Swiss Re Insurance Report 2005 In 2005, Swiss Re’s Insurance report discovered: The average sum assured for Business Protection is £250,000 Source: Swiss Re Insurance Report 2005 Only 5 – 10% of companies have Key Person cover Source: Swiss Re Insurance Report 2005

10. This presentation is directed at professional financial advisers only and should not be distributed to or relied upon by retail customers. AXA Protection Account Business Protection Why sell Business Protection? The opportunity… It is also worth noting that Business Protection discussions can lead to further opportunities There is a £500 billion Business Protection Gap Source: Swiss Re Insurance Report 2007 A subsequent report in 2007 found:

11. This presentation is directed at professional financial advisers only and should not be distributed to or relied upon by retail customers. AXA Protection Account Business Protection Why sell Business Protection? The opportunity… Potential can more clearly highlighted as follows: You will already have some possible candidates in your existing client base who are business owners, partners, sole traders or even a company director 2/3rds of 1.25 million SMEs each requiring £300,000 of cover 2/3rd x 1.25m x £300,000 = £250 billion+ potential

12. This presentation is directed at professional financial advisers only and should not be distributed to or relied upon by retail customers. AXA Protection Account Business Protection Why sell Business Protection? What’s in it for you? More specifically, Business Protection equates to an increase in value per case: Business Protection Our Large Case Team’s average case size = £2,359 NBI Business Protection Average Case = £1590 NBI Personal Protection Average Case = £634 NBI That’s nearly 4x greater than Large Case Personal Protection

13. This presentation is directed at professional financial advisers only and should not be distributed to or relied upon by retail customers. AXA Protection Account Business Protection Why sell Business Protection? What’s in it for you? Business Protection also equates to increased commission per case. Ltd Company valued at £1m: 20 year term, Commission £1,900+ Male 33 NB / NS / S.A £300,000 Life/CI - £96.58 PM 20 year term, Commission £2,100+ Female 37 NB / NS / S.A £300,000 Life/CI - £108.11 PM 20 year term, Commission £3,900+ Male 40 NB / NS / S.A £400,000 Life/CI - £198.96 PM One corporate case has generated £7,900+ commission so far

14. This presentation is directed at professional financial advisers only and should not be distributed to or relied upon by retail customers. AXA Protection Account Business Protection Why sell Business Protection? There have been over 200,000 business closures in 2008 so far Source: Barclays Newsroom, 2008 half year start ups and closure report 1.7 million working days were lost due to sickness absence in a 3 month period during 2004 Source: National Statistics Feature – Sickness absence from work in the UK, 2004 What’s in it for your clients? Individuals have an approximate 40% chance of serious illness before age 60 Source: www.statistics.gov.uk, 2001 censuswww.statistics.gov.uk Individuals have a greater than 1 in 8 chance of death before age 65 Source: www.statistics.gov.uk, 2004-2008 interim life tableswww.statistics.gov.uk Crown copyright material is reproduced with the permission of the Controller of HMRC. www.statistics.gov.uk

15. This presentation is directed at professional financial advisers only and should not be distributed to or relied upon by retail customers. AXA Protection Account Business Protection AXA Business Protection Key Person The impact from the loss of a key person: Loss of future profits Unable to repay commercial borrowing Unable to repay capital/loan accounts Restrictions on future credit Loss of specialist skills Cost of finding/training replacement Competitors given time to “muscle in” How do we fulfil business needs?

16. This presentation is directed at professional financial advisers only and should not be distributed to or relied upon by retail customers. AXA Protection Account Business Protection AXA Business Protection Business Loan Protection Business protection required to support business overdrafts, mortgages, or corporate loans Business Protection required to support further loans for expansion or special projects Required for partners who are wholly, as well as personally, responsible for debt settlement. How do we fulfil business needs?

17. This presentation is directed at professional financial advisers only and should not be distributed to or relied upon by retail customers. AXA Protection Account Business Protection AXA Business Protection Partnership/Shareholder Protection Protection need: Required to prevent shares passing to other family members who have no experience of the business To protect surviving shareholders from a family who may sell to third party that is unacceptable to surviving owners Required to prevent a business having to be liquidated Required to mitigate IHT when shares are purchased from the deceased’s estate Required to ensure that beneficiaries of deceased business partner receives the value of the partnership share How do we fulfil business needs?

18. This presentation is directed at professional financial advisers only and should not be distributed to or relied upon by retail customers. AXA Protection Account Business Protection AXA Business Protection Executive Income Protection Provides additional security and benefit for employers Provides a more comprehensive cover than individual income protection Covers employers pension and NI contributions How do we fulfil business needs?

19. This presentation is directed at professional financial advisers only and should not be distributed to or relied upon by retail customers. AXA Protection Account Business Protection AXA Business Protection Why choose AXA? A Strong Company: We are ranked the 15th largest company in the world in terms of revenue.* The Fortune Global 500 index ranks us as the second largest company in the world in terms of revenue.* Quality Covers: Our product suite includes covers that have received a 5 Star rating for the quality of cover by Defaqto, a leading independent financial research company. Our previous performance is not a guide to how we will perform in the future * Source: Fortune Global 500 July 2008 www.fortune.comwww.fortune.com

20. This presentation is directed at professional financial advisers only and should not be distributed to or relied upon by retail customers. AXA Protection Account Business Protection AXA Business Protection Why choose AXA? A smart underwriting philosophy. Smart on claims. A smart large case team. Straightforward sales support. Straightforward access to a real underwriter. Time saving, straightforward Tele-underwriting.

21. This presentation is directed at professional financial advisers only and should not be distributed to or relied upon by retail customers. AXA Protection Account Business Protection AXA Business Protection Underwriting options… AURA Intelligent Underwriting Platform Full Paper Application Full Electronic Application Tele-UW Paper Application Tele-UW Electronic Application 89% of customers were completely satisfied with the service 78% would actively recommend the service to friends and colleagues. Stats show that full Tele-underwriting reduces non-disclosure to 1.23%

22. This presentation is directed at professional financial advisers only and should not be distributed to or relied upon by retail customers. AXA Protection Account Business Protection AXA Business Protection Underwriting limits… Financial Limits Accounts not required for less than £2m Life Cover Independent 3rd party on financial questionnaires not required AXA can consider cases over £1m CIC Medical Limits Under 40 yrs no medical evidence if sum assured is below £500k for life cover Under 50 yrs no medical evidence if sum assured is below £250k for critical illness Free Cover Full cover excluding pre-existing conditions Pays out for illness not just accidental death No money down Normally pays an amount equal to cover applied for subject to maximum amounts

23. This presentation is directed at professional financial advisers only and should not be distributed to or relied upon by retail customers. AXA Protection Account Business Protection AXA Business Protection As Business Protection is invariably for bigger sums assured, we have a large case team, dedicated to help ensure that we process your applications as smoothly and as efficiently as possible. Large Case Team (LCT) AXA ‘large case’ team as a pre and post sale contact for all Business Protection Applications Business Protection experienced underwriters Provides pre-application support for large cases Underwriting support…

24. This presentation is directed at professional financial advisers only and should not be distributed to or relied upon by retail customers. AXA Protection Account Business Protection AXA Business Protection Training and support… We recognise that Business Protection can be complex and time consuming for business professionals. We have support material and training options to help you advise your clients on the protection needs of their businesses. Our business protection training suite includes: Technical and systems training on business protection for advisers Training for Administrators on the market and AXA’s systems and processes Group training sessions held for staff

25. This presentation is directed at professional financial advisers only and should not be distributed to or relied upon by retail customers. AXA Protection Account Business Protection AXA Business Protection Point of sale… You will also have access to our Point of Sale system that will support you when writing Business Protection. Tools at your disposal include:

26. This presentation is directed at professional financial advisers only and should not be distributed to or relied upon by retail customers. AXA Protection Account Business Protection AXA Business Protection Business Protection Illustrations – both on and offline processing Business Protection Applications – both on and offline processing Point of sale…

27. This presentation is directed at professional financial advisers only and should not be distributed to or relied upon by retail customers. AXA Protection Account Business Protection AXA Business Protection Point of sale… A ‘Ski downhill’ concept that allows you to tailor covers for Business Protection Industry portal visibility and availability

28. This presentation is directed at professional financial advisers only and should not be distributed to or relied upon by retail customers. AXA Protection Account Business Protection AXA Business Protection Full suite of trusts available - hard & soft copy Extranet Trust Selector – simple trust guide supporting advisers for Shareholder and Partnership Protection Point of sale…

29. This presentation is directed at professional financial advisers only and should not be distributed to or relied upon by retail customers. AXA Protection Account Business Protection AXA Business Protection Product & Price: Access to the full Business Protection product range Quality Covers Depth of Product Range Menu Account Discount Special quotes facility for large cases Guaranteed and reviewable payments Flexible protection solutions…

30. This presentation is directed at professional financial advisers only and should not be distributed to or relied upon by retail customers. AXA Protection Account Business Protection AXA Business Protection Underwriting Options: Full Paper Application Full Electronic Application Tele-UW Paper Application Tele-UW Electronic Application All feed into AURA Intelligent Underwriting Platform ‘Large case’ business receives tailored service. Flexible protection solutions…

31. This presentation is directed at professional financial advisers only and should not be distributed to or relied upon by retail customers. AXA Protection Account Business Protection AXA Business Protection Pre-Application: Sales aids Quality Business Protection Product Literature. Clear Trust Forms and Trust Guides Tools in POS Confidence that TCF principles are applied Flexible protection solutions…

32. This presentation is directed at professional financial advisers only and should not be distributed to or relied upon by retail customers. AXA Protection Account Business Protection AXA Business Protection Application: Pre-application Underwriting enquiries Simple Application process Different Applications options Flexible protection solutions…