2. 1 TM Allstream Corp. Allstream Proprietary. Use pursuant to company instructions. Oracle Data Hubs, concept to reality? Atlanta OAUG February 18 th, 2005 Bill Dunham EAS Sr. Practice Director

3. 2 TM Allstream Corp. Allstream Proprietary. Use pursuant to company instructions. 2.18.05 Agenda l Brief intro of Allstream l Data Hubs u General info u What are they? u What are they not? u What do they do? u How do they work? u Are they new? u Getting started; general instructions l Wrap-up/Q&A

4. 3 TM Allstream Corp. Allstream Proprietary. Use pursuant to company instructions. 2.18.05 Who is Allstream? Allstream is a leading communication solutions provider with a world-class portfolio of Connectivity, Infrastructure Management and IT Services. l US Offices in Cary, NC and Chicago, IL. l Headquartered in Toronto, Ontario l Some clients; NATO, JDS Uniphase, Corel, ADP, McGraw-Hill

5. 4 TM Allstream Corp. Allstream Proprietary. Use pursuant to company instructions. 2.18.05 A little about me… Bill Dunham l Sr. Practice Director, US & International l Many years of Oracle Technology and Applications Experience u Technology start in 1985 u Applications start in 1991 l Co-authored two Oracle Application books l Written and presented many Oracle technology and application white papers l Former Oracle employee

6. 5 TM Allstream Corp. Allstream Proprietary. Use pursuant to company instructions. 2.18.05 Data Hubs Getting started… Data Hubs l What are they and where did they come from? u A repository for data u Needs for legacy application, or non-Oracle application data to integrate with Oracle Applications u Remember two-phase commits? Data maintained in multiple applications

7. 6 TM Allstream Corp. Allstream Proprietary. Use pursuant to company instructions. 2.18.05 Data Hubs Data Hubs, what are they? l A central data repository that cleanses and enriches data from a variety of sources

8. 7 TM Allstream Corp. Allstream Proprietary. Use pursuant to company instructions. 2.18.05 Data Hubs Data Hubs, what are they? l A shared resource across u Any heterogeneous environment, with or without the Oracle eBusiness suite u Many transactional applications u Many operational data stores u Many data warehouses Examples; third party applications, other ERP products, any transaction that meets the minimal data requirements of the hub

9. 8 TM Allstream Corp. Allstream Proprietary. Use pursuant to company instructions. 2.18.05 Data Hubs Data Hubs, what are they? l Create a single, enterprise view of data u A true “master file” for all enterprise applications u Other systems interface “real-time” with the hub For the Customer data hub, the TCA is leveraged and at the heart of all transactions

10. 9 TM Allstream Corp. Allstream Proprietary. Use pursuant to company instructions. 2.18.05 Data Hubs Data Hubs, what are they? l There are two pieces to the hub u The hub itself Which runs on the latest version of the E-Business suite technology ­ Application Server 10.2.2 ­ Oracle Database Version 9.R2 Integration Server ­ Enables companies to integrate processes

11. 10 TM Allstream Corp. Allstream Proprietary. Use pursuant to company instructions. 2.18.05 Data Hubs Data Hubs, what are they not? l Not a data warehouse u data flows bidirectional to and from a hub l Data warehouses are typically unidirectional u they do not synchronize with their source u they do not allow updates of data

12. 11 TM Allstream Corp. Allstream Proprietary. Use pursuant to company instructions. 2.18.05 Data Hubs Data Hubs, what do they do? l Data Synchronization l Data Cleansing l Data Enriching l Increased B-to-B integration l Increased application-to-application integration l And overall business process integration

13. 12 TM Allstream Corp. Allstream Proprietary. Use pursuant to company instructions. 2.18.05 Data Hubs Data Hubs, how do they work? Data flows bidirectional to and from hub Data from any source PeopleSoft Oracle Applications Web Applications Mainframe Data Hubs

14. 13 TM Allstream Corp. Allstream Proprietary. Use pursuant to company instructions. 2.18.05 Data Hubs Data Hubs, are these products new? l Concept and some components are l Specifically, the Customer Data Hub (1/04) u Composed of a component of products Oracle Customers On-line Oracle Data Librarian Oracle Customer Model

15. 14 TM Allstream Corp. Allstream Proprietary. Use pursuant to company instructions. 2.18.05 Data Hubs Data Hubs, are these products new? l New Hubs are offered by Oracle: l Product Data Hub – Centralize product information from disparate systems to create a single global catalog as a master for all other systems, departments, customer and suppliers.

16. 15 TM Allstream Corp. Allstream Proprietary. Use pursuant to company instructions. 2.18.05 Data Hubs Data Hubs, are these products new? l New Hubs are offered by Oracle: l Financial Consolidation Hub – Integrate and automate currency translation, inter-company eliminations, acquisitions, disposals and more. l Financial Services Accounting Data Hub

17. 16 TM Allstream Corp. Allstream Proprietary. Use pursuant to company instructions. 2.18.05 Data Hubs Data Hubs, are these products new? l New Hubs are offered by Oracle: l Citizen Data Hub – Allows government agencies to create and manage a comprehensive citizen data repository.

18. 17 TM Allstream Corp. Allstream Proprietary. Use pursuant to company instructions. 2.18.05 Data Hubs Data Hubs, are these products new? u Each has proven themselves as a part of the Oracle E-Business Suite u The hubs, are becoming “master data management solutions”, not just “master files”!

19. 18 TM Allstream Corp. Allstream Proprietary. Use pursuant to company instructions. 2.18.05 Data Hubs Data Hubs, centralize without disruption. l Fragmented data, prohibits organizations from seeing complete and accurate picture l Hubs will centralize disparate applications/systems into one master l Interface real-time

20. 19 TM Allstream Corp. Allstream Proprietary. Use pursuant to company instructions. 2.18.05 Data Hubs Data Hubs, getting started. l Oracle provides bulk import facilities, leveraging data quality tools (CSV, interfaces, APIs, SOAP-based XML web services) u Duplicates are managed u Quality is verified u Data is standardized u Source systems cross-references are maintained as data is imported to hub

21. 20 TM Allstream Corp. Allstream Proprietary. Use pursuant to company instructions. 2.18.05 Data Hubs Data Hubs, improve your data management! l Duplicate, inaccurate, and incomplete data costs organizes time and money u Conventional approach is to separately clean and enrich data u Exchange data, and reconcile to data warehouse l Data hubs provide a set of data quality services that are performed centrally, one time, and propagated throughout the enterprise

22. 21 TM Allstream Corp. Allstream Proprietary. Use pursuant to company instructions. 2.18.05 Data Hubs Data Hubs, synchronization… l Services to facilitate hub and spoke integration u Hub: Workflow-Based Event System announce activity within the hub Communicates to relevant spoke systems via Enterprise Application Integration (EAI) solution like Oracle Apps Server 10g. u Spoke: Standards-based XML web services for creating, updating, and viewing information u Data Synch: EAI leverages the data spoke information source to store cross reference mapping between hub and spoke source system

23. 22 TM Allstream Corp. Allstream Proprietary. Use pursuant to company instructions. 2.18.05 Data Hubs Wrap-up Data hubs are an exciting new addition, they; l Allow organizations to create real corporate master files of data l Ease synchronization of data across all sources – real time l Provide superior data quality services – high quality data management l Improve enterprise knowledge of data by consolidation of disparate applications

24. 23 TM Allstream Corp. Allstream Proprietary. Use pursuant to company instructions. Q&A Thank you for your time. Bill Dunham bill.dunham@allstream.com 919.460.5335 x204

25. 24 TM Allstream Corp. Allstream Proprietary. Use pursuant to company instructions. 2.18.05 Reference Documentation 1. Oracle Announces Customer Hub, eWeek, January 2004. 2. Oracle Customer Data Hub: Frequently Asked Questions 3. Oracle Customers Online 11i 4. Oracle Customer Data Hub 11i 5. Oracle Customer Data Spoke 11i 6. Oracle Customer Data Hub; Customer Knowledge Through Information Quality 7. Oracle Customer Model 11i 8. Oracle Data Librarian 11i