1. Harrogate and District Health and Safety Forum 17 February 2010 Mike Parish

2. Outline Unseen and/or Unrecognised. The Driving for Better Business campaign. Culture Change through Awareness - Business Champions.

3. Driving for Work Most business managers in the United Kingdom do not realise that the single biggest risk to their businesses is the people they employ who drive for work.

4. Why? Each week 200 road deaths and serious injuries involve someone driving for work. –Cost to taxpayer circa £6 billion. –Does not include disruption and economic costs. Business Drivers have accident rates that are 30-40% greater than private drivers.

5. Why? Work-related road accidents are the biggest cause of work-based accidental death. RIDDOR does not include them and records only 250 deaths per year. Between 800-1000 people are killed each year in work related traffic accidents.

6. Reality 2008 43 light goods vehicle occupants were killed. 23 heavy goods vehicle occupants were killed. The implication is that the vast majority of business people involved in road deaths and serious injury were driving cars. 43 light goods vehicle occupants were killed. 23 heavy goods vehicle occupants were killed. The implication is that the vast majority of business people involved in road deaths and serious injury were driving cars.

8. Sustainable transport agenda. Issues affecting business drivers. Merged with….. Focus on Business. Orient driver training and testing for workplace. Pledge and Pledge Forum Complementary Strategies

9. Dovetailing Campaigns Employer Employee Clearly defined Responsibility Low Engagement Low Awareness

10. Topics for Driving for Work Mobiles Tiredness Speed

11. The Campaign Safety is a by-product of good management. Change culture through awareness. Focus on ‘Business to Business’ / B2B. Build a network of businesses.

12. Website acts as a portal for membership and access to top level information. DfT “Driving for Work” website has been merged into DfBB site – Single source. HSE “Driving at Work” Case Studies to come into DfBB? The network

14. Fleet World and Fleet News Magazines – featuring business champion case studies. Monthly e-Newsletter – covering key work-related road safety issues. The Network

15. Presenting the business case to improve awareness of best practice –– demonstrating social responsibility. Business Champions – business leaders to take their story to industry. Themes

16. Message Effective work-related road safety policies benefit business. Safer business travel makes for greater efficiency; leads to increased profits and demonstrates a business’s investment in its staff’s safety and welfare.

17. EfficiencyMoneyImagePeople Benefits Insurance. Fuel. Environment. Maintenance. Time. Availability. Management.

18. What is a Business Champion? Can prove robust top-down in-house policies / procedures. Organisations / individuals demonstrating best practice in work-related road safety (WRRS).

19. What is a Business Champion? Have influence over a wider network of businesses / drivers. Have a strong business case for publication. Are prepared to communicate their story.

20. Opportunities Information. Publicity / Exposure. Support. Recognition. Partnerships.

21. Recognition Acknowledgement at Ministerial level. External recognition helps to motivate senior management to continue investing in the initiative. Leadership role within their network and community. A message for their employees and customers.