1. Driving Culture Change Peter V. Perfecto Project Director, Integrity Initiative –SHINE Project Executive Director, Makati Business Club APEC Forum 20 September 2012, Makati City

2. Topic Citizens’ Participation Project SHINE Private Sector’s Collective Action

3. Anti-Corruption & Integrity Initiative

4. SHINE Project SHINE S Strengthening Hi High-level Commitment to Integrity Initiatives and N Nurturing Collective Action of E Enterprises advocating for fair market conditions With support from

5. Goal Fair market conditions

6. Ethical companies... 1. Attract good employees and partners 2. Sustain business by gaining loyal customers 3. Entice government to make them preferred suppliers

7. YEAR 1 (2011)YEAR 2 (2012)YEAR 3 (2013)YEAR 4 (2014)BEYOND 2014 PROJECT SHINE ROADMAP Launch Integrity Pledge and unified code of conduct for business Secure government support Roundtable discussions and consultations with industry leaders, practitioners and academics Benchmark integrity practices among signatories Set up control measures and develop compliance certification system Disseminate toolkits on control measures Create an Integrity Compliance and Governance Council Train integrity validators Monitor integrity pact compliance Roll out Unified Standard on Integrity and Corporate Governance and certification program Launch integrity compliance awards Roll out modules on integrity compliance in academic curriculum Continue certification for ethical business EXPECTATIONS FROM SIGNATORIES Sign the Integrity Pledge and adopt the unified code of conduct for business Begin/continue institutionalizing integrity practices Conduct internal assessment on the effectiveness of existing integrity programs and rectify weakness Share best practices among signatories Implement and institutionalize control measures Organize pool of integrity compliance practitioners Engage third party monitors to certify compliance with control measures Review weaknesses and conduct corrective measures Continuously monitor and review the effectiveness of control measures

8. Steering Committee Members Ramon del Rosario Jr., Chairman (MBC) Hubert d’Aboville, Vice Chairman (ECCP) Eduardo Francisco, Vice Chairman (MAP) Edilberto de Jesus (Asian Institute of Management) Marife Zamora (American Chamber of Commerce) Jacky BT Chan (Siemens) USec. Carlo Carag (Department of Finance) David Balangue (Coalition Against Corruption) Henry Schumacher (ECCP) Peter Perfecto (MBC)

9. Wider Coalition of Organizations Advertising Board of the Philippines American Chamber of Commerce (AmCham) Asian Institute of Management (AIM) Association of Certified Fraud Examiners (ACFE) Australian-New Zealand Chamber of Commerce (AnzCham) Bishops-Businessmen’s Conference of the Philippines (BBC) British Chamber of Commerce of the Philippines (BCCP) Canadian Chamber of Commerce of the Philippines (CanCham) Coalition Against Corruption (CAC) Employers Confederation of the Philippines (ECOP) Federation of Filipino-Chinese Chambers of Commerce & Industry (FFCCCII) Financial Executives Institute of the Philippines (FINEX) French Chamber of Commerce – Le Club (FCC)

10. Wider Coalition of Organizations German-Philippine Chamber of Commerce & Industry (GPCCI) Good Governance Advocates & Practitioners of the Phils (GGAPP) Institute of Corporate Directors (ICD) Management Association of the Philippines (MAP) Philippine Chamber of Commerce and Industry (PCCI) Philippine Constructors Association (PCA) Procurement and Sourcing Institute of Asia (PASIA) People Management Association of the Philippines (PMAP) Philippine Institute of Supply Management (PISM) Philippine Marketing Association (PMA) Public Relations Society of the Philippines (PRSP) Philippine Society for Training and Development (PSTD)

11. 1,500signatories

12. Government Signatories 1.DOF 2.DBM 3.DepEd 4.DOTC 5.DOT 6.DTI 7.DA 8.DOE 9.DILG 10.DOJ 11.DND 12.DPWH 13.DENR 14. Executive Secretary 15. COMELEC 16. BIR 17. BOC 18. MCA-P 19. COA 20. NCC 21. PEZA 22. Sandiganbayan 23. CSC 24. SEC 25. NEDA 26. Office of the Ombudsman 27. House of Representatives 28. Supreme Court 29. Presidential Adviser for Political Affairs 30. DOLE 31. Insurance Commission 32. Pag-IBIG

13. Integrity Pledge Tone from the top Prohibit bribery Best practices Participation Control systems

14. Unified Code of Conduct for Business Guide to implement the Integrity Pledge Launched September 14, 2011

15. Integrity Compliance Framework

16. Control Measure: Focus Areas Top Management Human Resource Management Procurement Sales and Marketing Finance Logistics

17. Top Management Sample Indicator: CEO’s or Board’s clear instructions against bribery

18. Human Resource Management Sample Indicators: Code of Conduct, Complaint/grievance mechanisms

19. Procurement Sample indicator: Guidelines on giving gifts/entertainment/hospitality

20. Sales and Marketing Sample Indicator: Audit rights on suppliers/clients/partners in case of illegal activities

21. Finance Sample indicator: Correct financial and accounting reports

22. Integrity Forum

23. Department of Education suppliers sign the Integrity Pledge

24. Private Sector Collaboration 1. Sign the Integrity Pledge and invite your suppliers/partners to sign as well 2. Adopt the Unified Code of Conduct for Business (UCCB) 3. Learn best practices and share good practices

25. www.integrityinitiative.com