1. TWO PERSPECTIVES Entrepreneurial Approach versus General Management

2. PERSPECTIVES Entrepreneurial versus General Management ATTRIBUTE: Strategic Orientation Entrepreneurial Perspective General Management Perspective Driven by Perception Of Opportunity’s Ultimate Value Driven by Currently Controlled Resources

3. PERSPECTIVES Entrepreneurial versus General Management ATTRIBUTE: Nature of Commitment to Opportunity Entrepreneurial Perspective General Management Perspective Sense of Urgency to Obtain Competitive Advantage Evolutionary with Long-Term Duration

4. PERSPECTIVES Entrepreneurial versus General Management ATTRIBUTE: Commitment Process Entrepreneurial Perspective General Management Perspective Multiple Stages: Incremental Risk- Taking; Resolve Uncertainty by Learning before Acting Comprehensive Single Stage: Complete Commitment before Decision to Act

5. PERSPECTIVES Entrepreneurial versus General Management ATTRIBUTE: Resource Control Entrepreneurial Perspective General Management Perspective Episodic Use: Rent (not Own) Required Resources; Use only when Needed Ownership, Control and Employment of All Required Resources

6. PERSPECTIVES Entrepreneurial versus General Management ATTRIBUTE: Organizational Structure Entrepreneurial Perspective General Management Perspective Flat or Matrix; Informal Communication Networks; Decision- Making located where Needed Formalized Hierarchy with Decision-Making Location determined by Control not Need

7. PERSPECTIVES Entrepreneurial versus General Management ATTRIBUTE: Management Style Entrepreneurial Perspective General Management Perspective Value-Based and Team-Oriented; Compensation linked to Organizational Success Resource-Based; Compensation linked to Individual Achievements