1. Profile of an entrepreneur (Paul Lindley)

2. Innovation What new ideas was xxxxx responsible for? Paul Lindley is the founder of Ella’s Kitchen, one of the ten fastest growing private companies in the UK. Ella’s Kitchen produces organic baby food & kid’s food made from natural ingredients.

3. Brand Did xxxxx create a strong brand? What makes you think that? The brand became famous in the UK, and it was named “Food and Drink Brand of the Year” at the 2010 Grocer Gold Awards.

4. Personal commitment How many years did xxxxx work in the business before he/she was really successful? How long has the business been going now? If xxxxx s no longer alive, was he/she working in the business right up to the end? How did he/she raise the money to start this business up? Ella’s Kitchen had been going on for 5 years.

5. Beneficial consequences How has the creation of xxxxx’s business benefited society?

6. Business success How successful has the business been, e.g.? –Size of company measured by value of sales? –Number of employees –Did it make a profit last year? –How many countries does it sell in?