1. Are always looking for money. Get over it!!!

2. Serial Entrepreneur Raised €20 million (over 10 years) Constant Fund Raising 400+ Investors before IPO Alltracel sold for €32m in 2008

3. “I have a great business idea but I don’t have any money” Who Cares?...

4. “I need a way to get in front of good investors…” To Say What? Get to the back of the Queue!

5. Fund raising rules 1. Preparation “facebook” 300 million = break even 2. Refer to Rule 1

6. “One Man Band” You can’t do it alone Complementary Skills in a Team

7. “But I need money to be able to afford anyone else coming in with me….” Not true! You need people before cash

8. “HOW WILL OUR PRODUCT ENHANCE THE CUSTOMER EXPERIENCE IN A WAY THAT WILL IMPLEMENT ‘DRAMATIC DIFFERENCES’ (not incremental) FROM ANY COMPETITOR SO THAT WE CAN CAPTURE CUSTOMERS, BUILD OUR BRAND…. AND GENERATE ‘HIGH GROWTH’ ?”

9. The magic ingredient to successful equity fund raising is…..

10. Tell a story so compelling that listeners are hooked from the first 10 seconds….

11. Video conference on your mobile phone with 7 people for a fraction of the cost of a mobile call using SMS

12. Convince them in the first 2 minutes Elevator Pitch

13. Things an investor wants to know…? What’s in it for them? How much could they lose? Who are you?

14. Good Investors Management Sweat equity, deferred income Mutual Partners Microsoft BizSpark News Media

16. Good Investors Universities Lawyers, Accountants Public Relations Enterprise Ireland Venture Capital

17. Talk to me about what your company can do for mine and what our technology can do for yours gjbrandon@eplixo.comTel: +353 1 44 33 402