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Published byAnnabel Simmons Modified over 9 years ago
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Types of Logos 1.Font based 2.Subject based 3.Abstract
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Font based logos Font-based logos consist primarily of a type treatment. The logos of IBM, Microsoft and Sony, for instance, use type treatments with a twist that makes them distinctive.
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Subject Based Logos Then there are logos that literally illustrate what a company does, such as when a house- painting company uses an illustration of a brush in its logo.
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Abstract symbols Symbols linked to the company brand
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Cite from entrepreneur.com How to create a logo Read more: http://www.entrepreneur.com/article/71902#ixzz 2NYuorl3S http://www.entrepreneur.com/article/71902#ixzz 2NYuorl3S
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Creating Logos Techniques
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Visual Surprises Wake up your senses! How?
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Try the unexpected
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Manipulate images
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Used borrowed motifs
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Go for the unusual
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Mix up Media and techniques
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Create Contrast
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Logo tips Make your logo simple and meaningful- People can easily memorize a simple object with some kind of meaning. Give a good feel to your logo – –Avoid too many sharp edges as they can create a feeling of danger or caution –Use a color which makes the logo look noticeable but not too intimidating Use an art style that is unique, easily reproducible, and is suitable for your business market.
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