1. Ivan_Jones@MasterCard.com Vice President, e-Business Development Dubai United Nations Conference on Trade & Development Conference on Electronic Commerce Strategies for Development Tunis June 20 th 2003 E-Payments – New Opportunities

2. Electronic Commerce – % of Total Transactions EC GDV Activity Continues to Grow Source: MasterCard Data Warehouse

3. Agenda E-Commerce, The Challenges E-Commerce, The Solution –PC Authentication Program –Chip Authentication Program –MasterCard 3-D Secure Implementation MasterCard Internet Gateway Service (MIGS)

4. E-Commerce Market Challenges Fear of fraud remains barrier to converting online browsers to online shoppers Consumer Internet purchases generally restricted to domestic marketplaces Consumers

5. Merchants and Acquirers E-Commerce Market Challenges No guarantee of payment for merchant –Online chargebacks growing –Bears all risk for non-signature based transactions –Online fraud losses mounting Lack of consistent mechanism to authenticate the buyer to the seller –Privacy laws restrict use of authentication tools –High accountholder decline rate – limits activity, especially for cross- border transactions

6. Findings Reason Code 37 represents: –58% for all chargebacks –70% of EC chargebacks Decline rates are: –5% for all transactions –16% for EC transactions (same as MO/TO) Note: Based on MasterCard records.

7. What is it? MasterCard SecureCode is MasterCard’s consumer and merchant facing program name/identifier for our guaranteed payment solutions MasterCard SecureCode offers issuers flexibility with choice of authentication technology including both browser-based and applet-based solutions. MasterCard SecureCode accommodates MasterCard credit and debit including Maestro

8. Chip Authentication Program PC Authentication Program MasterCard 3-D Secure Implementation EMV SPA Hidden Fields -and-Merchant Plug-In UCAF Data Transport Merchant Requirement Issuer Platform Algorithm Solution Structure

9. Issuer Choice: PC Authentication Program PC Authentication Program -- A download implementation of MasterCard's Secure Payment Application, based on the detailed specifications released 6/ 2001, and has been amended 8/2002 which fully interoperates with the UCAF hidden fields supported by participating merchants. –This specification has been licensed to more than 84 technology vendors and involves the use of a small downloaded applet by the cardholder that works on his or her PC.

10. PC Authentication Program Merchant Acquirer UCAF passed to Issuer in authorization transaction. Issuer matches to original and returns positive authorisation UCAF with AAV Merchant Website Cardholder sees…. Cardholder browses Merchant website Hidden Fields UCAF Issuer SPA Server Download detects Hidden Fields on Checkout Page and contacts Issuer SPA Server Download Payment Details Download uses hidden fields on merchant website to populate UCAF on merchant website AAV Cardholder sees…. PIN Bank Window Cardholder authenticat ed by Issuer S C

11. Issuer Choice: Chip Authentication Program Chip Authentication Program -- Designed to integrate the ease of use and security of an EMV-compliant smart card for authentication through a user's PC. This solution is designed to interoperate with the UCAF hidden fields specifications and is supported by both connected and un-connected smart card readers. Evaluating Clientless alternative

12. Chip Authentication Program UCAF with EMV Dynamic Cryptogram Merchant Acquirer UCAF passed to Issuer in authorization transaction including EMV cryptogram Merchant Website Cardholder sees…. Cardholder browses Merchant website Hidden Fields UCAF Issuer Authorization System Download detects Hidden Fields on Checkout Page Download Payment Details Download uses hidden fields on merchant website to populate UCAF on merchant website Cardholder sees…. Bank Window Cardholder authenticate d by Chip Card S C

13. Issuer Choice: MasterCard 3-D Secure Implementation MasterCard 3-D Secure Implementation --. The MasterCard implementation of 3-D Secure includes support for the SPA algorithm and UCAF with no changes to the core 3-D Secure protocol. This implementation becomes the client-less (no cardholder download) authentication solution. MasterCard has licensed our SPA algorithm to vendors for use within their 3-D Secure version 1.02 implementations for MasterCard issuers.

14. MasterCard 3D-Secure Implementation with SPA AAV Acquirer MerchantCardholder Issuer MasterCard Directory 11/12 10/13 6 1 9 2 5 7 8 Hosted or Issuer Access Control Server w/ SPA Algorithm UCAF Hidden Fields Plug-in 34

15. MIGS is a turn key, internet payment gateway, that significantly reduces the complexity and costs of acquiring, enabling, supporting and processing for EC merchants. MIGS leverages the Bank’s existing transaction processing connectivity to MasterCard’s Banknet® Global Network. What is MIGS?

16. Why MIGS for the Member Bank ? Banks lack business case yet face losing Merchants MIGS takes investment risk away from Member Bank Outsourcing with benefits of in-house and more MIGS is quicker to market (4 months instead of 12) Much lower cost and off balance sheet! Easy Integration, Known costs, Low Risk

17. MIGS requires minimal Systems development to integrate MIGS takes investment risk away from Member Bank MIGS cost advantage compared to In-House Infrastructure MIGS strengthens relationship between Bank and Merchant MIGS provides payment solutions for multiple segments MIGS strengthens the Bank’s Acquiring Business Member Benefits A Low Risk Strategy

18. Call Centre/IVR Credit Card Purchase Card E-Commerce Credit Card PIN’ed Debit Loyalty Points Redemption E-Cash (Mondex) MIGS Corporate (B2B) Purchase Card Funds Transfer LC / Escrow EBPP Credit Card PIN’ed Debit E-Cash (Mondex) Funds Transfer POS Credit Card PIN’ed Debit E-Cash (Mondex) M-Commerce Credit Card PIN’ed Debit Loyalty Points Redemption E-Cash (Mondex) Payment Solutions - Multiple Segments

19. Benefits for African Countries New Export Potential Merchants can Market Directly To Consumer Anywhere Improves Foreign Currency Earnings You Decide

20. International MasterCard