1. P l a c e h o l d e r T e x t1 OMA DRM 2.0 Status and Future Work Jan van der Meer (Philips) Chair OMA DLDRM jan.vandermeer@philips.com jan.vandermeer@philips.com

2. Copyright © 2004 Open Mobile Alliance Ltd. All Rights Reserved. 2 Agenda  Introduction to the Open Mobile Alliance  Evolution of and use cases for OMA DRM 1.0 and OMA DRM 2.0  Market adoption of OMA DRM  Benefits of OMA DRM 2.0  OMA and ODRL  Outlook and current issues  Conclusions

3. Copyright © 2004 Open Mobile Alliance Ltd. All Rights Reserved. 3 Benefit of Open Standards as defined by OMA  Interoperability between infrastructure, devices and services  Less market fragmentation  Healthy competition between suppliers, operators and developers resulting in better consumer propositions  Lower cost of introducing new services  Fast global service deployment  Enriched user experience and compelling new mobile services across service providers

4. Copyright © 2004 Open Mobile Alliance Ltd. All Rights Reserved. 4 How to achieve this Interoperability?  OMA provides:  An architecture that links different components together for End to End solutions  in the case of OMA DRM : Content Issuers, Right Issuers, DRM Agents, etc.  OMA Specs are reviewed to be complete, unambiguous and error free  Frequent TestFests:  The last held in Helsinki:  During 4 days, 111 teams, 183 engineers, 10 enablers  For OMA DRM v2: 12 client and 8 server-side teams  Next TestFests in 2005 in Milan, Seoul, Düsseldorf  In addition bilateral testing

5. Copyright © 2004 Open Mobile Alliance Ltd. All Rights Reserved. 5 The Open Mobile Alliance DRM Group  OMA DRM is developed by about 50 companies from the entire mobile value chain:  Content Providers  Information Technology Companies  Mobile Operators  Wireless Vendors  The only open DRM standard  Consolidated from DRM standardization at 3GPP, WAPForum etc.  Over 250 handsets in the market with OMA DRM support  Operators are integrating DRM into their infrastructures  Liasons created with industry organizations such as MPEG, RIAA, 3GPP, MMCA, (ODRL) etc.  Direct feedback from music labels (i.e. Universal, Sony, Warner)

6. Copyright © 2004 Open Mobile Alliance Ltd. All Rights Reserved. 6 N9300 250+ Lightweight DRM Handset 80+ Super Distribution Handsets S65 C65 M65 CX65 K700i Z500i S700i K500i Z1010 N6230 N7200 N6630 N6255 N5140 N2650 N7260 N6020N6170N6680N6822N9500 E1000 MPx220 V80V980NEC 802902 7280 SK 65 SL 65Z107Z110V

7. Copyright © 2004 Open Mobile Alliance Ltd. All Rights Reserved. 7 From where we came: OMA DRM 1.0 for Light Media Content  Need for a mass market solution:  Timely and inexpensive to deploy  For mass market mobile devices  Did not require costly infrastructure  Targeted protection for light media content  Three levels of functionality  Forward Lock prevents content from leaving device  Combined Delivery adds rights definition  Separate Delivery provides content encryption and supports legitimate viral distribution (SuperDistribution)  Specifications rapidly developed to reduce time-to-market  Delivered specifications for implementation in Nov, 2002  OMA “Test Fest” in Seattle in Nov 2003 to test DRM v1 interoperability  Now approved enabler release Forward-lock DRM Message Content Consuming device WAP Download Combined delivery DRM Message ”You can play only once.” RightsContent Consuming device WAP Download Separate delivery Consuming device WAP Download WAP Push DRM Message ”You can play only once.” Rights DRM Message Content

8. Copyright © 2004 Open Mobile Alliance Ltd. All Rights Reserved. 8 How we progressed: OMA DRM 2.0 for Premium Content  DRM solution is evolving with the mobile industry  High bandwidth cellular networks becoming widely available  Mobile devices with removable media and larger color screens support downloading and streaming rich media  Content and service providers eager to release rich audio/video content and applications  Greater security and trust management required to protect high value content  Need to ensure target device can be trusted to keep content and trade secrets safe  Need greater security to prevent content from leaking out during distribution

9. Copyright © 2004 Open Mobile Alliance Ltd. All Rights Reserved. 9 © CoreMedia 2005 OMA DRM Implementations Content Forward LockCombined DeliveryForward Lock Separate DeliverySeparate Delivery Trusted Combined Delivery Trusted Separate Delivery Lightweight DRM Rights Secure DRM Trusted DRM MMC/SD backup play once play once ContentRights play once Content & Rights play once ContentRights play once Content & Rights OMA DRM 1.0 OMA DRM 2.0

10. Copyright © 2004 Open Mobile Alliance Ltd. All Rights Reserved. 10 Market penetration to take-off in 2005 Mobile Content Revenues ($ billion) Ovum/CoreMedia, 2003/2004 20032004200520062007 2002 40 30 20 10 0 30% 20% 10% 0% 40% 70% 60% 50% 80% 90% 100% OMA DRM protected Mobile Content Revenues Non-protected Mobile Content Revenues Penetration of OMA DRM handsets Global OMA DRM Protected Content Revenues

11. Copyright © 2004 Open Mobile Alliance Ltd. All Rights Reserved. 11 Sample OMA DRM Deployment Content Issuer Rights Issuer 1. Browse to website and download protected content 4. Deliver protected rights object 3. Purchase “rights” and establish trust 2. Transfer content Encryption key 5. Super-distribute content to a friend 6. Establish trust; purchase and deliver rights object Share content within your domain George’s devices Sarah’s phone

12. Copyright © 2004 Open Mobile Alliance Ltd. All Rights Reserved. 12 OMA DRM V2 – Beyond Mobile Benefits for End Consumers  Advanced content management  Storage and backup: move content and rights to remote or removable storage and later restore to device  Multiple devices: Move content and rights objects easily between several devices owned by a user (2nd phone)  Sharing between multiple user within domain  Domain concept for sharing between devices in the same domain (e.g. family)  Unconnected devices  Copy to CE music player device  Export to other copy protection schemes  Transfer music to DRM-enabled set-top box or computing device

13. Copyright © 2004 Open Mobile Alliance Ltd. All Rights Reserved. 13 OMA DRM V2 – Beyond Mobile Benefits for Content Providers  Enhanced security  Individually encrypted rights objects  Integrity protection for content and rights objects  Explicit trust mechanisms  Mutual authentication between device and rights issuer  Device Revocation  Secure multicast and unicast streaming  Protected streaming and progressive download  Wide variety of business models  Metered time and usage constraints  Subscription rights for content bundles  Gifting  Support for Peer-to-Peer and Messaging  Super Distribution: Viral marketing and reward mechanisms

14. Copyright © 2004 Open Mobile Alliance Ltd. All Rights Reserved. 14 OMA and ODRL  OMA DRM 1.0  ODRL with its mobile profile provides light-weight REL  OMA DRM 1.0 with ODRL now implemented in over 250M devices  the de-facto-standard for open standards-based DRM.  OMA DRM 2.0  Backward compatible with OMA DRM 1.0  Preference to keep ODRL also for OMA DRM 2.0  Future OMA DRM extensions  No decision yet, but likely backward compatible with OMA DRM 2.0  Probably continue the use of ODRL  Ensure ODRL and the future work on OMA DRM are well aligned

15. Copyright © 2004 Open Mobile Alliance Ltd. All Rights Reserved. 15 Outlook  OMA DRM continues to evolve  Current issues:  Moving from candidate to approved enabler release  >100 Change Requests for quality improvement  Interoperability  Successful first OMA 2 Test Fest last month in Helsinki  Next DRM Test Fest in September in Seoul  CMLA: trust and certificate management  MPEG-LA patent pool; totally distinct from OMA  Roadmap:  DRM extensions: Broadcast, Removable Media, …  Market feedback and requirements for new Version  Mapping of future requirements between OMA and external bodies  Establishing liaisons with DVB, MMCA, SDA, ODRL, …  Involvement of parties beyond the mobile domain

16. Copyright © 2004 Open Mobile Alliance Ltd. All Rights Reserved. 16 OMA DRM - Conclusions  For P2P mechanisms to work in a multi-vendor environment, open standards are needed  OMA 1 DRM is the de-facto standard for mobile content  OMA 2 DRM is providing more security, new business models and convergence between mobile and PC  SuperDistribution is a viral marketing concept that can lead to exponential growth for mobile content  Extensions are closing the gap to make OMA DRM suitable for other area’s, such as Broadcast and CE