1. Factbook Draft William Kwok  Enoch Ng  Ainsley Hart  Martina Nikic Axel Durand-Smet  Mahmoud Abu Hannoud

2. Countries Republic of PolandSwitzerland

3. Introduction Republic of Poland Former member of the USSR Current member of the European Union Population: 38,501,000 Currency: Zloty GDP per capita: US$ 13463 Switzerland Current member of the European Free Trade Association Population: 7,907,000 Currency: Swiss Franc GDP per capita: US$ 83383

4. Industry Banking

5. Information Republic of Poland The country’s banking sector is 70% owned by foreign investors Polish banks could recover relatively quickly, thanks to the 3.8% economic growth last year and the re-pricing of risk There are issues which may affect the country’s growth Switzerland All banks are regulated by FINMA Banking began in the eighteenth century The financial sector employed about 5.6% of the entire Swiss workforce There are roughly 327 authorized banks and securities dealers in Switzerland

6. Frameworks Porter’s Five Forces Model of Competition eg. Swiss bank – banking secrecy/privacy Globalization of Financial Sector Competition within industry with major banks

7. Frameworks National Diamond of Competitive Analysis

8. Dimensions to Research Political (historical effects, degree of government interference) Legal (regulations, laws, corruption, banking secrecy esp Swiss Bank) Economical (free market vs mixed market, economical stability, EU Debt Crisis) Sociocultural (demographics, both European countries, lifestyles, risk adversity, ethical values, mass media reception, social views, employment culture) Technological (technical support, infrastructure) Global (cross-national interactions and cooperation, globalization of financial sector)

9. Factbook Layout CIA Factbook -Supporting visuals -Strong information hierarchy -Easy-to-interpret categorizing

10. Factbook Layout Nation Master Factbook -Cluttered -Less visual representation -Weak information hierarchy -Pure data representation

11. Our Factbook -In-depth visual representation of data/statistics to make it more presentable and comprehendible (lacking in most factbook examples) -Simplicity and easy-to-comprehend -Interpretations of Data, summaries and drawn conclusions (qualitative) -Applications of theories & models -Evident comparisons -Other visuals to support and stimulate audience -Relevancy & recentcy, minimize clutter and irrelevant information Objectives

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