1. Writing a Response Paper On-Line Advertising Using Google AdWords

2. What is a response paper? Your reaction

3. Includes: Brief review/overview of the material Your reaction to the material (in support or against)

4. How to write it… Highlight significant ideas/points Summarize in your own words the main points and what you think about them Do you agree or disagree with these points

5. Is this an important topic? Why or why not? Is it relevant to issues today? Would others support your opinion?

6. Review your notes and pick out one central/important idea for you

7. Does the topic need to be challenged? Clarified? Is it contradictory, or unclear? Is it impractical or irrelevant? Does it over simplify an issue for you? Do you feel it misses or clarifies a point?

8. 3 parts to the paper 1.Include the major theme in the first paragraph (title, author and where you found the information - publication) Part 1

9. Part 2 2.Give a brief summary of what you read and why you chose this particular article

10. Part 3 3.Address your areas of agreement or disagreement giving reasons, facts, or examples. What did you learn from it? How does it apply to you?

11. Statements to use… I think that I see that I feel that It seems that In my opinion Because For example, However. Finally, In conclusion