1. 1 2007 Rotary Institute The Rotary Zonal Institute for Zone 4, 6B and 7 B 28 November – 2 December 2007 Shangri-La Hotel, Kuala Lumpur, Malaysia

2. 2 Definition  the Oxford Advance Learners Dictionary values as beliefs about what is right and wrong and what is important in life  the Collin's English Dictionary as the moral principle and beliefs or accepted standard of a person or social group  Ken Blanchard’s book "an enduring belief that a particular end or mean is more socially or individually preferable than another end of mean"

3. 3 Two Types of Values  End Value End value – focused on future end  Mean Value Focused towards accomplishing that particular end

4. 4 The Value Criteria …  Value is a belief that is chosen  Value is chosen from alternative  Value is chosen with an understanding of the consequences  Value is acted on over time  Value is prized  Value must be clearly stated concise and precise

5. 5 Rotary Promoting Values …  1905 Paul Harris realised sharing of fellowship was strength; the sharing of business was a weakness  1908 Rotarian Sheldon helped Rotarians regard business as a means to serve society. Service – Rotary’s first core value  1911 Rotarian Sheldon “gave Rotary two slogan, namely he profits most who serves best and Service Above Self – Rotary’s second core value

6. 6 Rotary Promoting Values …  1912 Adopted five objects for the use of high ethical standards in business practice – Rotary’s third core value  1915 Code of ethics used until deleted 1978  1927 Vocational Service became the second Object of Rotary

7. 7 Rotary Promoting Values …  1932 Herbert J. Taylor gave Rotary the Four-Way Test  1937 – 38 Vocational Week personal involvement of Rotarian in the everyday practice of the ideals of Vocation Service  1987 – 88 The contribution of one’s vocational talents to the problems and needs of society Vocational service responsibility of Rotary Club and its members.

8. 8  1989 Adopted the “Declaration of Rotarians in Business and Professions”  2003 By 2010 to achieve greater public recognition through its success in leading the way to a polio-free world. See Rotary in 2010 extended to all countries.  2007 Approved values, Rotary’s guiding principles namely – Service, Friendship, Diversity, Integrity, and Leadership Rotary Promoting Values …

9. 9 Object of Rotary 1234 AFriendshipIntegrityServiceGoodwill BFriendshipEthicsServicePeace CFriendship Ethical Behaviour HumanityGoodwill DMaking Friend Ethics in all Vocations Community Services International Understanding EFellowshipLeadershipServiceTolerance

10. 10 Object of Rotary 1234 FFriendshipEthicsLife ServiceTolerance GNetworkingProfessionalismValuesFriendship H ProfessionalismSelflessnessCamaraderie ICo-operationIntegrityAdvantageousRespectability

11. 11 Declaration of Rotarians in Business and Professions 1234 5678 AServiceIntegrity Honesty FairnessServiceIntegrityFairness BServiceMoralityEthicsFairplay RespectSharingTruthfulnessFairness C Community Service Ethical Behaviour Fairness Goodwill Community Service TruthEthical D Service to Community Ethics in Vocations Dignity of all Vocations Fairness to All Respect to all Vocations SelflessnessHonesty Equal and Fair Treatment

12. 12 Declaration of Rotarians in Business and Professions 1234 5678 EServiceIntegrityLeadershipFairness DiversityServiceHonestyFairness F Vocational Service Morality Vocational Ethics Fairness Vocational Dignity Vocational service HonestyFairness GProfessionalismGovernanceEthicsProfessionalism GoodwillMentoringIntegrityEquity HThoughtfulnessFaithfulnessPassionFairness HumilityNobleness Straight Forwarded Openness

13. 13 The Four-Way Test 123 4 A HonestyJusticeGoodwill Fairness B TruthFairnessGoodwill Sharing C TruthEquityGoodwill Equity D TruthfulFairnessGoodwill Usefulness E TruthFairnessFriendship Utilitarianism F TruthFairnessGoodwill None G HonestyEquityRelationship Friendship H HonestyJusticeUnderstanding Generosity I FactUnbiasedAsset Useful

14. 14 A Guide to Daily Living 1234 AHonestyLoveIntegrityService BReflectionSharingIntegrityCharity CSelf-CheckFamily ValueExcellence Community Service DOwn-WorthFamily WorthWork Worth Community Worth EReflectionFamily TiesResponsibilityCare F Integrity of Character Family Vocational Integrity Friendship GReflectionFamilyProfessionalismFriendship HIntrospectivenessLoveCommitmentSharing IThinkGoodMaximumLove

15. 15 2 sets of Fundamental Values System  as guiding principles relating to business and professions  as guiding principles relating to do ‘Service above Self’ in a holistic manner

16. 16 The Four-Way Test values  Is it the Truth? Mean value –Honesty; End value – Truth  Is it Fair to all concerned? Mean values –Fairness; End value –Trust  Will it build Goodwill and Friendship? Mean values – Goodwill; End value – Friendship  Will it be beneficial to all concerned? Mean values – Equity; End value – Relationship

17. 17 The Guide to Daily Living  Have I spent some time in self-examination? Mean value – Will; End value – Leadership  Have I spent quality time with my family? Mean values – Love; End value – Family  Have I given my best to my work? Mean values – Ethics; End value – Integrity  Have I given some time to someone near and far? Mean values – Equity; End value – Service

18. 18 As servant leaders who serve the hope and dreams of others, we must be prepared to step outside our shadow selves and we must continually challenge our beliefs and paradigms.