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Published byCecilia Simmons Modified over 9 years ago
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FINLANDIA GIANT BOTTLE CIS markets. Georgia Retail excellence Goodwill supermarket
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2 CIS: RETAIL EXCELLENCE
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Georgia Population: 4 500 k pl Sprit vol: 2 100 k 9lcs Premium+ Vodka: 810 k 9lcs Finlandia: 21 k 9lcs, 29% MS Retail: Share of Off-trade sales 34% Modern Trade 16.5% WOW display was placed at hypermarket Goodwill which is 17.5% of all MT sales. FV Bottle is 5 meters tall, with fridge and all portfolio shelving. Placed before cashdesks Sales results: x2 increased aver. monthly volume CIS: RETAIL EXCELLENCE
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