1. Intact from QAS Presented by: Scott Mair Date: 15 th June 2005

2. Agenda The importance of data integrity A new service from QAS Suppression and enhancement data Intact.qas.com Summary of benefits

3. Data Integrity 87% of organisations use customer data to support strategic decisions 14% of records degrade annually if not updated 31% of consumers end relationship due to inappropriate communications Recognition of the reality gap in database accuracy Source: NOP World research and Royal Mail

4. The importance of accurate data Inaccurate data costs every time it is used 80% of companies believe inaccurate data costs them money A data strategy ensures best practice and makes business sense by utilising resource most efficiently Source: NOP World research and Royal Mail

5. The Data Integrity proposition More than just Names and Addresses Data integrity within core business systems Dynamic data to the desktop Communication effectiveness and efficiency

6. Agenda The importance of data integrity A new service from QAS Suppression and enhancement data Intact.qas.com Summary of benefits

7. A new service from QAS

8. On line access 24/7 to new data Automated and easy to use Free data healthcheck Pay as you use pricing

9. Agenda The importance of data integrity A new service from QAS Suppression and enhancement data Intact.qas.com Summary of benefits

10. Suppression data Telephone preference service (TPS) and Fax preference service (FPS) Over 4 million registrations Legal obligation to use Potential fines and adverse publicity Mailing preference service (MPS) Over 1 million registrations

11. Suppression data National Change of Address (NCOA) 12 million records 100,000 new redirections a month Bereavement Screening 700,000 people die a year £18 million wasted mailing the deceased

12. Suppression data Goneaway suppression 18,000 people move daily Not always together or permanently 13 items of DM a month Duplicate detection 70% consumers annoyed by duplicate mail Individual, Family or Household

13. Enhancement data BT’s Operator Services Info Sys (OSIS) Telephone number verification, addition, formatting and ex-directory flagging 50,000 changes a day Electoral Register Name verification and formatting

14. Enhancement data Demographic, Lifestyle and Behavioural Individual-Age, gender… Financial-Income, debt… Family-Composition, life stage… Property-Type, tenure…

15. Agenda The importance of data integrity A new service from QAS Suppression and enhancement data Intact.qas.com Summary of benefits

16. How the service works Register at www.intact.qas.com Upload your data via the secure web link Receive your free data healthcheck Select the services you need Download your data

17. How accurate is your data? Who’s moved? Are telephone numbers correct or present? Free data healthcheck

18. Who’s goneaway or deceased? How many duplicates are there? Profile your customers types Who needs to be suppressed? Free data healthcheck

19. Agenda The importance of data integrity A new service from QAS Suppression and enhancement data Intact.qas.com Summary of benefits

20. Benefits Effectively manage data at your desktop Access to a multitude of dynamic data Simple, easy and secure access Greater control and accessibility Data integrity versus just in time accuracy

21. Benefits Improve ROI on communications Increase response rates & campaign effectiveness Reduce offence and unsolicited contact Cut costs to duplicates, deceased and goneaways Identify more profitable customers Track valued customers

22. ROI 100K manifesto’s costing £2.50 each QuickAddress Batch corrects 30K records increasing address accuracy from 65-95% Intact from QAS highlights movers & goneaway 14% records Bottom line saving on postage alone; Batch = 30K records x £2.50 = £75,000 SAVED Intact = 14K records x £2.50 = £35,000 SAVED

23. Benefits Protection of goodwill and brand image Reduce the risk of fraud DMA compliance and legal implications of contacting “opt-outs” Enables industry best practice approach