1. KEY TERMS UNIT 6 (PROMOTIONS) Marketing

2. ANY FORM OF COMMUNICATION USED TO INFORM, PERSUADE, AND REMIND CONSUMERS ABOUT A PRODUCT. Promotion #1 SHOWNEXT MARK FOR REVIEW Review

3. THE METHOD OF TRANSFERRING A MESSAGE FROM A SENDER TO A RECEIVER. Communication Process #2 SHOWNEXT MARK FOR REVIEW Review

4. THE SOURCE OR ORIGINATOR OF THE MESSAGE IN THE COMMUNICATION PROCESS. Sender #3 SHOWNEXT MARK FOR REVIEW Review

5. PUTTING THE MESSAGE INTO LANGUAGE OR SYMBOLS THAT ARE FAMILIAR TO THE INTENDED RECEIVER. Encoding #4 SHOWNEXT MARK FOR REVIEW Review

6. TO INFLUENCE OR TRY TO CONVINCE A CUSTOMER TO DO SOMETHING. Persuade #5 SHOWNEXT MARK FOR REVIEW Review

7. THE PERSON OR PERSONS TO WHOM THE ENCODED MESSAGE IS DIRECTED. Receiver #6 SHOWNEXT MARK FOR REVIEW Review

8. INTERPRETING THE MESSAGE OR SYMBOLS AND CONVERTING THEM INTO CONCEPTS AND IDEAS. Decoding #7 SHOWNEXT MARK FOR REVIEW Review

9. ANY DISTRACTION OR INTERRUPTION THAT CAUSES A RECEIVER TO MISS THE MESSAGE OR MISUNDERSTAND IT. Interference #8 SHOWNEXT MARK FOR REVIEW Review

10. THE RECEIVER’S REACTION OR RESPONSE TO THE SOURCE’S MESSAGE. Feedback #9 SHOWNEXT MARK FOR REVIEW Review

11. DELIVERING MESSAGES IN PERSON. Interpersonal Communication #10 SHOWNEXT MARK FOR REVIEW Review

12. INVOLVES COMMUNICATING TO LARGE AUDIENCES, THROUGH THE MEDIA. Mass Communication #11 SHOWNEXT MARK FOR REVIEW Review

13. COMBINATION OF ADVERTISING, PUBLICITY, PERSONAL SELLING, AND SALES PROMOTION INTO A STRATEGY FOR DELIVERING A MESSAGE TO THE TARGET MARKET. Promotional Mix #12 SHOWNEXT MARK FOR REVIEW Review

14. ANY PAID FORM OF NONPERSONAL COMMUNICATION SENT THROUGH A MASS MEDIUM BY A COMPANY ABOUT ITS PRODUCT. Advertising #13 SHOWNEXT MARK FOR REVIEW Review

15. A NONPAID FORM OF COMMUNICATION THROUGH THE MEDIA; USUALLY A NEWS STORY. Publicity #14 SHOWNEXT MARK FOR REVIEW Review

16. THE CUSTOMER’S POSITIVE FEELING ABOUT AN ORGANIZATION, PRODUCT, OR SERVICE. Goodwill #15 SHOWNEXT MARK FOR REVIEW Review

17. DEPARTMENT WITHIN A COMPANY, WHOSE JOB IS TO DEVELOP GOODWILL AND FAVORABLE RELATIONSHIPS. Public Relations #16 SHOWNEXT MARK FOR REVIEW Review

18. PERSON-TO-PERSON COMMUNICATION WITH POTENTIAL CUSTOMERS. Personal Selling #17 SHOWNEXT MARK FOR REVIEW Review

19. ACTIVITIES OR MATERIALS THAT OFFER CONSUMERS A DIRECT INCENTIVE TO BUY OR ACT NOW. Sales Promotions #18 SHOWNEXT MARK FOR REVIEW Review

20. THE VEHICLES OF MASS COMMUNICATION (RADIO, TV, INTERNET, AND PRINT). Media #19 SHOWNEXT MARK FOR REVIEW Review

21. INSTRUCTING THE RECEIVER, WITHIN THE AD MESSAGE, TO DO SOMETHING (GO TO WEBSITE, USE COUPON, ETC). Directive #20 SHOWNEXT MARK FOR REVIEW Review

22. The End REVIEWEND