1. ©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd. WEBINAR SEGMENTATION

2. ©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd. Agenda Overview Using Segments Creating Segments –Manual –Visual –Target List Metrics –Existing Metrics –Custom Metrics Questions… http://docs.deltadna.com/segmentation/

3. ©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd. Overview Segments are groups of players that can be described by a set of criteria. Segments can be used to –Filter Dashboard Charts –Refine Analysis Queries Slice & Dice, Funnels, LTV Predictor, –Select Players for Engagement A/B Tests, Targeted Campaigns and Push Notifications Segments can be based on player Metrics or Events

4. ©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd. Using Segments Segments can be used to –Filter Dashboard Charts –Refine Analysis Queries Slice & Dice, Funnels, LTV Predictor, –Select Players for Engagement A/B Tests, Targeted Campaigns and Push Notifications

5. ©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd. Creating Segments Manual Segments Visual Segments Target List Segments

6. ©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd. Metrics Generic Event Parameter String Derived Virtual

7. ©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd. Further Reference deltaDNA docs.deltadna.com http://docs.deltadna.com/segmentation/