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Ku-Yaw Chang canseco@mail.dyu.edu.tw Assistant Professor, Department of Computer Science and Information Engineering Da-Yeh University
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Without one, you’ll miss opportunities and lose business. Digital marketing – yes or no? Is my audience online? Products or services that you provide In-class exercise Find out facts about us(Taiwan)? Are my products/services/brands suited to digital marketing? The answer is usually yes. 2015/3/10Digital Marketing 2
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4 Ps in traditional marketing Place Price Product Promotion 2015/3/10Digital Marketing 3
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4 Ps in digital marketing Place internet Price Transparent Price-comparison sites 線上支付、第三方支付 2015/3/10Digital Marketing 4
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https://www.businesstoday.com.tw/article-content-80395- 101394 https://www.businesstoday.com.tw/article-content-80395- 101394 2015/3/10Digital Marketing 5
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4 Ps in digital marketing Product A good product is particularly crucial in the digital arena Digital consumers are no wallflowers They won’t keep the shortcomings of your product or business to themselves. WOM marketing Word of mouth marketing 2015/3/10Digital Marketing 6
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4 Ps in digital marketing Promotion Everything you do online / offline Your website Search engine optimization (SEO) Pay-per-click search advertising (PPC) Affiliate marketing and strategic partnerships Online public relations Social networking E-mail marketing Mobile marketing Customer relationship management 2015/3/10Digital Marketing 7
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The city of Troy, Michigan was facing a budget shortfall, and was considering closing the Troy Public Library for lack of funds. 2015/3/10Digital Marketing 8
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https://www.facebook.com/jal.japan?fref=ts https://www.facebook.com/jal.japan?fref=ts 2015/3/10Digital Marketing 9
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