1. Moscow President Hotel Ernst Kallus Vice President Europe LibreDigital 1 September 2008

2. Digital Asset Distribution (Simple Strategies for Complex Content)

3. The boundaries are blurred… DAM, DAD, Warehouse, Repository, WIP

4. Convergence… Digital Asset Management eBookstores Content Management Content structure & strategy Production workflows = Very significant enabling tool

5. Enabling tool for… New incremental revenue streams Optimization of existing workflows Greater control of content Flexibility in distribution

6. Digital Publishing - Challenges Reaching the market Technology options Format choices Production process Cost of entry Asset management/distribution

7. Traditional Publishing Workflow MS-Word Typesetter EditorialDesign Print PDF Printer

8. Traditional Publishing Workflow Typesetter EditorialDesign Print PDF Printer Digitize eBooks BookBrowse DAD Aggregators Pub. Website Amazon Google Etc. MS-Word

9. Digital Supply Chain MS-Word Design Editorial Typesetting or Typesetting Collaborative Editing Auto Publish PDF XML XHTML eBooks P.O.D. Printer Partners, Aggregators, Websites, Institutions Internet Digital Ware- house

10. An Internet Digital Warehouse.. Ingests & Stores content Single Ingest-Multiple formats out Delivers content Controls content Dynamic system-not static…

11. Ingest & Store Entire titles Components of titles Illustrations Metadata Audio Video

12. Ingests once-Outputs many Single digitization produces: Book Browse & Community widget Multi format eBooks –ePub –Mobipocket –MS.Lit –Sony BBeB –Custom XML –POD –Large Print

13. Delivers Content… To individuals To Institutions To any web location To aggregators To custom content assemblers (eLearning) To POD printers

14. Controls content… At title level At list/collection level Extremely flexible rights and permissions

15. What do we offer? Totally outsourced solution (SaaS) –Low cost of entry & growth Totally integrated supply chain (Typesetting, digital content, storage, distribution, metadata) Emerging Self Service model

16. Content structure/strategy… Content structure is key ‘X’ is good… –XHTML –XML –XSL

17. Don’t obsess about the page! The page is only one output Subset of master format –Freely reflowable –Variable outputs and styles –Investment protection

18. XHTML Editing Tools = Custom Publishing DAM/D

19. XHTML IDPF ePub OeB Mobipocket MS.Lit

20. Variable Content Publishing Publisher - Granular Content – Consumer in Warehouse

21. Ernst Kallus Vice President Europe, LibreDigital ekallus@libredigital.com +44 7887 732703 Thank You