1. ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.TopRank Online Marketing Lee Odden - CEO TopRank Online Marketing toprank.org Press Release Optimization

2. ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.TopRank Online Marketing Company YadaYada Walk the Talk

3. ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.TopRank Online Marketing 64% of journalists report that they use either Google or Yahoo! online news services to follow the news.* search “Single greatest change in journalism practices due to new Internet technology is that they can now research corporate and other news online 24 hours a day.” * Bulldog Reporter/TEKgroup International, Inc. 2007 Journalist Survey - 10/07 Why Optimize News?

4. ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.TopRank Online Marketing If it can be searched on, it can be Optimized Why Optimize News?

5. ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.TopRank Online Marketing 1.Start with Outcomes in Mind 2.Keyword Research 3.Release Optimization 4.Landing Pages 5.Online Newsroom 6.RSS 7.Wire Services 8.Measure Success Press Release SEO Tips

6. ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.TopRank Online Marketing Start with Outcomes Goals and Measure of Success Page views/impressions Media pickups Blog pickups Links Rankings Traffic Conversions

7. ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.TopRank Online Marketing Keyword Research Free Google Keyword Tool tools.seobook.com Paid KeywordDiscovery.com Wordtracker.com Competitive seodigger.com

8. ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.TopRank Online Marketing Release Optimization Think upward and to the left Optimize for people first, search engines next Use keyword(s) in Title, Subheading, body Don’t obsess over keyword density A 500 word release – keyword 2-4 times Use keywords in links to company web site Add media: images, podcast, video, pdf/word docs

9. ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.TopRank Online Marketing Release Optimization

10. ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.TopRank Online Marketing Third Party Tools NewsForce PRWeb SEO Wizard Release Optimization

11. ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.TopRank Online Marketing Landing Pages

12. ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.TopRank Online Marketing Online Newsroom Based on blog software: WordPress.org, TypePad.com or Blogger.com Includes press releases, media coverage, events Optimized for keywords Text links to related pages on main web site Keyword rich categories RSS Feed

13. ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.TopRank Online Marketing Where to implement RSS with press releases? Blog powered media room Newswire service Third party services: Press-Feed.com, Pheedo.com RSS

14. ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.TopRank Online Marketing Additional channel of distribution Facilitates syndication Enables subscription Visibility on RSS search engines Asset for pitching Benefits of RSS

15. ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.TopRank Online Marketing Distribute release via SEO savvy wire service PRNewswire.com BusinessWire.com PRWeb.com Marketwire.com Primenewswire.com Wire Services

16. ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.TopRank Online Marketing Wire service metrics Web analytics Google and Yahoo alerts Monitor blog search engines (via RSS) Embed tracking codes in the links from the release to the landing page to track conversions Social media analytics, blogger conversations Talk to KD Paine! kdpaine.blogs.com Measure Success

17. ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.TopRank Online Marketing Research keywords like to be searched 3-5 times in a 500 word release Use keywords “upward and to the left” Write for readers and outcomes Include links to web site Provide additional media content Offer a reason to click Extend reach using RSS Use landing pages and analytics to track results Takeaways

18. ©2007 TopRank™ Online Marketing. All rights reserved. This material contains confidential and proprietary information of TopRank Online Marketing and may not be reproduced, distributed or disclosed, in whole or in part, without its express consent.TopRank Online Marketing Thank You! Lee Odden seo@toprank.org toprankblog.com