1. Mobile Deployment Event “Business Engagement” Lancaster University 19 th November 2010

2. My business and academia

3. What is academic business engagement?

4. The Academic relationship

5. Working with Academia

6. Working with Students

7. Benefits to Business

8. Benefits to Students

9. Experience Understanding of business processes* Dealing with professionals Contacts References & referrals Opportunity to gain respect for abilities Money

10. Things we need to be aware of

11. Elastic timescales Other shared priorities Commitment and skills matching Time to teach & mentor Confidentiality Mid to long-term commitment – bad taste Fulfilment skipping IP ownership

12. Things you need to be aware of

13. Your credibility Be part of a team Think – be realistic on timescales! Admit mistakes Challenge what you think is wrong Don’t underestimate management Don’t embarrass yourself or others Plan tasks and start sooner than later!!!!

14. Getting started

15. Drive your ambitions Realise your strengths Keep some powder dry Ask, listen, think, then have your say! Review personal progress Go on a sales course or read a marketing book Entrepreneurs: write a business plan! Be positive, show commitment – not complacency!

16. Lancaster University – UCLan Mobile Bullets Project Please see link - http://www.youtube.com/watch?v=K6fVfk- C5So http://www.youtube.com/watch?v=K6fVfk- C5So Thank you