1. Region Analysis of the South Eastern part of the Netherlands-TIM7 Thursday, 13 th of January 2005 RE-INVENT OUR REGION Future scenario’s on the economic development of the South Eastern part of the Netherlands *”Re-invent your business” The Virtual Manager.nl TIM 7 With close guidance on process and methods by Peter Kopeczek*

2. Region Analysis of the South Eastern part of the Netherlands-TIM7 Thursday, 13 th of January 2005 TO A FUTURE Based on M.E. Porter, Harvard Business Review, 1996 Core activities Innovation Region Key Success Factors TrendsUncertainties Impact Analysis ScenarioMapping Virtual Europe Museum Europe Re-Invent Key Success Factors

3. Region Analysis of the South Eastern part of the Netherlands-TIM7 Thursday, 13 th of January 2005 CORE ACTIVITIES Based on M.E. Porter, Harvard Business Review, 1996 Core activities

4. Region Analysis of the South Eastern part of the Netherlands-TIM7 Thursday, 13 th of January 2005 CORE ACTIVITIES Provide high quality education Carry out technology driven research Organize Innovate Attract investments Offer means for recreation Work efficiently Facilitate supporting infra-structure

5. Region Analysis of the South Eastern part of the Netherlands-TIM7 Thursday, 13 th of January 2005 INNOVATION REGION Based on M.E. Porter, Harvard Business Review, 1996 Core activities Innovation Region Key Success Factors

6. Region Analysis of the South Eastern part of the Netherlands-TIM7 Thursday, 13 th of January 2005 INNOVATION REGION 1StockholmSweden225 2Uusimaa (Suuralue)Finland208 3Noord-BrabantNetherlands191 4EasternUnited Kingdom161 5Pohjois-SuomiFinland161 6Ile-de-FranceFrance160 7BayernGermany151 8South EastUnited Kingdom150 9Communidad de MadridSpain149 10Baden-WürttembergGermany146 RankRegionCountryRRSII “Local” EU innovation leaders RRSII- Revealed Regional Summary Innovation Index calculated for 148 regions

7. Region Analysis of the South Eastern part of the Netherlands-TIM7 Thursday, 13 th of January 2005 INNOVATION AND ECONOMIC PERFORMANCE Low GDP GDP per capita (re-scaled) Revealed Regional Summary Innovation Index Austria Ireland Belgium Italy Germany Netherlands Greece Portugal Spain SwedenUnited Kingdom FranceFinland

8. Region Analysis of the South Eastern part of the Netherlands-TIM7 Thursday, 13 th of January 2005 TRENDS Based on M.E. Porter, Harvard Business Review, 1996 Core activities Innovation Region Key Success Factors Trends

9. Region Analysis of the South Eastern part of the Netherlands-TIM7 Thursday, 13 th of January 2005 TRENDS FOR INNOVATION 1Tertiary education 2Life-long learning 3Medium-/high-tech employment in manufacturing 4High-tech employment in services 5Public R&D 6Business R&D 7High-tech EPO patents (1) 8All EPO patents (2) 9Innovative manufacturing enterprises 10Innovative services enterprises 11Innovation expenditure manufacturing 12Innovation expenditure services 13Sales of new-to-firm products STRINNOP Regional Innovation Indicators Between brackets the position of Noord-Brabant. If no brackets position < 5 th place

10. Region Analysis of the South Eastern part of the Netherlands-TIM7 Thursday, 13 th of January 2005 UNCERTAINTIES Based on M.E. Porter, Harvard Business Review, 1996 Core activities Innovation Region Key Success Factors TrendsUncertainties

11. Region Analysis of the South Eastern part of the Netherlands-TIM7 Thursday, 13 th of January 2005 UNCERTAINTIES Increase average age of the population Attractiveness Labour market Uncertainties quality Infra-structure Political and social stability Shifts on the Labour market Cost transport and mobility Shift of labour to low wage countries Education quality Trade barriers How long can we keep up our technologhical advantage Strong dependence on big players Rise of unexpected competitors High-Tech campuses in other European regions Concentration of R&D in other European regions Cooperation European regions Energy availability and price

12. Region Analysis of the South Eastern part of the Netherlands-TIM7 Thursday, 13 th of January 2005 IMPACT ANALYSIS Based on M.E. Porter, Harvard Business Review, 1996 Core activities Innovation Region Key Success Factors TrendsUncertainties Impact Analysis

13. Region Analysis of the South Eastern part of the Netherlands-TIM7 Thursday, 13 th of January 2005 UNCERTAINTY MAPPING High predictability Low predictability Low Impact High Impact Shift of labour to low wage countries Cooperation European regions Energy availability and price Increase average age of the population Strong dependence on big players Political and social stability

14. Region Analysis of the South Eastern part of the Netherlands-TIM7 Thursday, 13 th of January 2005 SCENARIO MAPPING Based on M.E. Porter, Harvard Business Review, 1996 Core activities Innovation Region Key Success Factors TrendsUncertainties Impact Analysis ScenarioMapping Virtual Europe Museum Europe

15. Region Analysis of the South Eastern part of the Netherlands-TIM7 Thursday, 13 th of January 2005 MuseumEurope VirtualEurope SCENARIO’S FOR THE SOUTH EASTERN PART OF THE NETHERLANDS Cooperation European regions Shift of labour to low wage countries Low High LowHigh Fragmented Europe Paradise Europe

16. Region Analysis of the South Eastern part of the Netherlands-TIM7 Thursday, 13 th of January 2005 RE-INVENTING THE FUTURE Based on M.E. Porter, Harvard Business Review, 1996 Core activities Innovation Region Key Success Factors TrendsUncertainties Impact Analysis ScenarioMapping Virtual Europe Museum Europe Re-Invent Key Success Factors

17. Region Analysis of the South Eastern part of the Netherlands-TIM7 Thursday, 13 th of January 2005 RE-INVENT OUR REGIONVirtualEurope MuseumEurope Jan Iding

18. Region Analysis of the South Eastern part of the Netherlands-TIM7 Thursday, 13 th of January 2005 RECOMMENDATIONS/THESES “MUSEUM EUROPE” IS A NIGHTMARE SCENARIO FOR OUR REGION? HIGH TECH SURVIVAL IN OUR REGION REQUIRES THE CREATION OF A EUROPEAN HIGH TECH REGION (DEFINED ACROSS BOUNDARIES) OF SIZEABLE (~10 MILLION PEOPLE) SCALE HIGH TECH INDUSTRY WITHOUT MANUFACTURING HAS NO FUTURE

19. Region Analysis of the South Eastern part of the Netherlands-TIM7 Thursday, 13 th of January 2005 NEVER STOP ANSWERING