3. To sustain your event, do you: Continuously reinvent what you present and how you present it? Agriculture – heart & soul. Share your story and back it up with facts and figures – ask your visitors their opinion – know the impact that your event has on your community and prove your value and growth? Find creative ways to promote your event on a year-round basis? Do you have a presence in your community? Attend and/or partner with other events?

4. Event Sustainability three “must haves” Strategic Financial Partnerships (engaging business in your event) Community Support and Engagement (within your community and surrounding communities) Innovative Ways to Fund Growth (generating more revenue on site/Seed grants)

18. October 2–8, 2012 Karen Matthews, General Manager www.norfolkcountyfair.com