1. IMF Interoperable Master Format Business Situation1

2. Standardization status What’s new? Business Cases
IMF - Overview
Introduction
Structure
How does it work?
Standardization status
What’s new?
Business Cases 2

3. introduction
Industry issues
International film distribution results in thousands of different versions
Various edited versions
Various audio versions
Various subtitle combinations
Various formats (Cinema, Television, Internet, smart phones & tablets, airlines, etc) 3

4. 4

5. History 2007 – «Studios» discuss about a common distribution format
introduction
History
2007 – «Studios» discuss about a common distribution format
2008 – USC ETC hosts discussions
2011 – USC ETC publishes IMF spec 1.0
2011 – SMPTE starts working on IMF (35PM50 Group)
2013 – SMPTE releases first IMF specification
2013 – France’s CST releases Film Archive extension proposal 5

6. IMP Interoperable Master Package
IMF Structure
IMP Interoperable Master Package

7. IMF Version Management

8. IMF Version Management

9. IMF Version Management

10. IMF Version Management
BASE TRACK
INSERTS

11. IMF Version Management
French Composition Playlist

12. IMF Version Management
German Composition Playlist

13. IMF Version Management
Italian Composition Playlist

14. IMF Version Management

15. (Metadata, Packing, Asset Management)
IMF Applications
CORE FRAMEWORK
(Metadata, Packing, Asset Management)
APP #1
MXF
Uncomp.
DPX
APP #2
MXF
JPEG2000
Broadcast HD
APP #2e
MXF
JPEG2000
Broadcast
UHDTV
APP #2e+
MXF
JPEG2000
Film Archive
APP #3
MXF
MPEG4 SStP
Broadcast HD 15

16. App #2 - Essence Components
IMF Applications
App #2 - Essence Components
MXF AS-02
JPEG 2000 Broadcast Profile HD
RGB & YUV
Lossy & Lossless
Audio stored as MXF wrapped PCM 16

17. App #2e - Essence Components
IMF Applications
App #2e - Essence Components
MXF AS-02
JPEG 2000 Broadcast Profile UHDTV
RGB & YUV
REC2020
Lossy & Lossless
Audio stored as MXF wrapped PCM 17

18. App #2e+ (CST proposal) JPEG2000 16bit encoding
IMF for Film Archives
App #2e+ (CST proposal)
JPEG2000
16bit encoding
XYZ color space (conversion from DSM to XYZ left to the lab)
4:4:4 color sampling
Film 2K (2048x1536), 4K (4096x3072), 6K & 8K resolutions
Archive Frame Rates (AFR): 16, 200:11, 20, 240:11 fps 18

19. SMPTE released standards
Standardization Status
SMPTE released standards
ST Core Constraints
ST Composition Playlist
ST Essence Component
ST Application #2
ST Application #2 Extended
ST Application #3 19

20. HD SD 2K/4K COMPOSITION PLAYLIST OUTPUT
IMF Transcoding HD
COMPOSITION PLAYLIST SD
2K/4K
OUTPUT
PROFILE
LISTS
Transcoding instructions stored as metadata

21. New trends & market opportunities
What is new?
New trends & market opportunities
4K & UHDTV
High Dynamic Range (HDR) television (Dolby Vision, Sony xvYCC)
Catalog remastering
New successful distribution channels (e.g. Netflix) 21

22. Sony Pictures 100 catalog titles remastered in UHDTV
Business cases
Sony Pictures
100 catalog titles remastered in UHDTV
Blu-Ray HD (sold as remastered in 4K)
Sony’s 4K VoD platform
Online distribution partners
IMF App 2e used (xvYCC) 22

23. Netflix 50 million members in nearly 50 countries
Business cases
Netflix
50 million members in nearly 50 countries
more than one billion hours of TV shows and movies per month
2014 investment: over $400M on technology development
Netfilx Preferred Vendors
IMF App 2e used (YCbCr 4:2:2) 23

24. FOR MORE INFORMATION www.marquise-tech.com contact@marquise-tech.com
contact information
FOR MORE INFORMATION