1. Drink Driving Assessment In Phnom Penh July 2009

2. Content 1.Introduction 2.Research objective 3.Research methodology 4.Research results (Section I & II) 5.Conclusion and recommendation

3. Research Objective: To understand the perception of the people towards drink driving To provide recommendation to set up an effective awareness campaign Quantitative research methodology: The research questionnaire was designed based on the theory of planned behavior

4. Total population in PP: 1,500,000 n: Sample Size e: Standard Error = 0.05 N: Population Sampling method: n = 399.89

5. Research results-General background Section I

10. Behavioral belief (Drink-Driving and Speeding) Drink driving results Section II

11. Behavioral belief (Drink-Driving and Speeding)

12. Drink-Driving and Speeding

13. Behavioral belief (Drink-Driving and Speeding)

15. Driving under the influence of alcohol makes speeding become more likely MaleFemaleTotal Disagree strongly483886 Somewhat disagree502474 depends11236148 Somewhat agree601878 Strongly agree712091 Don't know/refuse123 No answer516 Total347139486 Behavioral belief (Drink-Driving and Speeding)

16. Among the 486 respondents, 41.15% confirmed strongly agree that parents find to never drive under influence of alcohol, but only 29.49% demonstrated that their friends strongly agree to never drive under the influence of alcohol. Normative Belief

17. Normative belief

19. Over 42% of the respondents are very much aware and strongly agree to the fact that driving under influence of alcohol is a major treat to a person and family and they also support the measure to prevent from drink drinving as to set up sobriety police check point. However, only 17.49% of respondents confirmed strongly agree to the statement of there is no excuse to drive under influence of alcohol. More than 50% of the respondents felt that they agree to drinking and driving as long as not drunk: - Strongly disagree: 6.79%- Somewhat disagree: 19.14% - Agree: 50.62%; - Somewhat agree: 14.61%; - Strongly agree: 7.6% Normative belief

25. Drink Driving normally takes place during: Khmer New Year and Chinese New Year When there is a party and Family celebration Control belief

30. Attitude towards drink driving Negative aspect towards drink driving Full responsibility for drink driving

31. 61% strongly disagreed that it was acceptable to drink and drive. Nevertheless, for some, drinking and driving is acceptable with certain caveats applied. 7.6% found to be agreed that ‘Driving after drinking is acceptable as long as not drunk. 44.86% of the respondents confirmed that they are fully responsible for cause of drink driving and slightly confirmed 1.44% strongly disagree. Attitude

34. Subjective norm Slightly different between people who are important and friends/family

35. Subjective norm Slightly different between people who are important and friends/family

36. Perceived Behavioral Control

40. There is still chance for drink driving for the behavioral intention Confidence to drink driving ….. Behavioral intention

43. Over the last six months period, roughly how many times have you driven under the influence of alcohol in a typical week? NeverSeldomSometimesOftenAlwaysDon't knowNo ans.Total Never2021961200230 Seldom2482332001142 Sometimes104236300192 Often059501020 Always00002002 Total2361488411412486 How often in the past have you driven a car after perhaps drinking too much alcohol to be able to drive safety? Behavioral intention

51. Evaluation questions

69. Conclusion and recommendation The respondents have good understanding towards risk of drinking and driving; The perception towards drink driving is still acceptable as long as not drunk More ……………………. ……………………………

70. See you again in next the presentation.