1. Proposals & Feasibility Studies Chapter 10
Business Communication
Ch10, 6th edition, W.S. Pfeiffer
Proposals & Feasibility Studies Chapter 10

2. Figure 10--1 Flowchart showing the main documents involved in one possible construction project
Pfeiffer Technical Writing, 5ed.
Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

3. Proposal Cases
Document written to convince your readers to adopt an idea, a product or a service.
In-house proposals → directed for colleagues.
Sales-proposals → Directed to clients.
Grant-Proposals → to organization that fund research.

4. Proposal presentation
Informal proposals → a short and simple format.
Formal proposals → a longer and more complicated.
Solicited Proposals → requested by a reader.
Unsolicited proposals → submitted without request.

5. Model 10--1 Letter proposal
Pfeiffer Technical Writing, 5ed.
Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

6. Model 10--1 Letter proposal continued
Pfeiffer Technical Writing, 5ed.
Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

7. Model 10--1 Letter proposal continued
Pfeiffer Technical Writing, 5ed.
Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

8. Model 10--2 Memo proposal Pfeiffer Technical Writing, 5ed.
Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

9. Model 10--2 Memo continued
Pfeiffer Technical Writing, 5ed.
Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

10. Formal Proposal ABC Format
Abstract:
Cover/Title page.
Letter of transmittal.
Table of Content.
List of Illustration.
Executive Summary.
Introduction.
Body:
Technical Information.
Management Information.
Cost Information.
Conclusion:
Conclusion.
Appendices.

11. Model 10--3 Formal proposal
Pfeiffer Technical Writing, 5ed.
Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

12. Model 10--3 continued Pfeiffer Technical Writing, 5ed.
Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

13. Model 10--3 continued Pfeiffer Technical Writing, 5ed.
Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

14. Model 10--3 continued Pfeiffer Technical Writing, 5ed.
Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

15. Model 10--3 continued Pfeiffer Technical Writing, 5ed.
Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

16. Model 10--3 continued Pfeiffer Technical Writing, 5ed.
Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

17. Model 10--3 continued Pfeiffer Technical Writing, 5ed.
Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

18. Model 10--3 continued Pfeiffer Technical Writing, 5ed.
Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

19. Model 10--3 continued Pfeiffer Technical Writing, 5ed.
Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

20. Model 10--4 Formal proposal
Pfeiffer Technical Writing, 5ed.
Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

21. Model 10--4 continued Pfeiffer Technical Writing, 5ed.
Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

22. Model 10--4 continued Pfeiffer Technical Writing, 5ed.
Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

23. Model 10--4 continued Pfeiffer Technical Writing, 5ed.
Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

24. Model 10--4 continued Pfeiffer Technical Writing, 5ed.
Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

25. Model 10--4 continued Pfeiffer Technical Writing, 5ed.
Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

26. Model 10--4 continued Pfeiffer Technical Writing, 5ed.
Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

27. Model 10--4 continued Pfeiffer Technical Writing, 5ed.
Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

28. Model 10--4 continued Pfeiffer Technical Writing, 5ed.
Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

29. Model 10--4 continued Pfeiffer Technical Writing, 5ed.
Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

30. Model 10--4 continued Pfeiffer Technical Writing, 5ed.
Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

31. Model 10--4 continued Pfeiffer Technical Writing, 5ed.
Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

32. Model 10--4 continued Pfeiffer Technical Writing, 5ed.
Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

33. Model 10--4 continued Pfeiffer Technical Writing, 5ed.
Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

34. Model 10--4 continued Pfeiffer Technical Writing, 5ed.
Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

35. Model 10--4 continued Pfeiffer Technical Writing, 5ed.
Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

36. Model 10--4 continued Pfeiffer Technical Writing, 5ed.
Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

37. Model 10--4 continued Pfeiffer Technical Writing, 5ed.
Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

38. Model 10--4 continued Pfeiffer Technical Writing, 5ed.
Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

39. Model 10--4 continued hull Pfeiffer Technical Writing, 5ed.
Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

40. Model 10--4 continued Pfeiffer Technical Writing, 5ed.
Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

41. Feasibility Studies Cases
Document written to show the practicality of a proposed policy, products, services. Reflecting the objectivity of a report and try to convince reader in either:
1- Adopt or reject the one idea discussed.
2- Adopt one of several alternatives.
In-house → directed to Decision Makers.
External → Requested by clients.

42. Feasibility Study ABC Format
Abstract:
Introductory Summary directed to Decision Makers.
Body:
Details that support what ever conclusions and recommendations the study contains .
Working and progressing from facts towards opinions.
Conclusion:
Conclusions.
Recommendations.

43. Model 10--5 Feasibility study (one alternative)
Pfeiffer Technical Writing, 5ed.
Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.

44. Model 10--5 continued Pfeiffer Technical Writing, 5ed.
Copyright ©2003 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved.