1. UsersDissemination Channels Hazard community / Government authorities Fax, Telephone, Email, SMS, Dedicated website, FTP Weather-sensitive economic sectorsFax, Telephone, Email, SMS, Dedicated website, FTP, Specialized Channel (e.g. NAVTEX) Media (press, radio, TV)Fax, SMS, FTP PublicWebsite, Media, DAB, IVRS, Mobile app, SMS, Social Networking Websites, Weather Wizard, Electronic Display, Big Horn in Rural Areas Dissemination Channels for Different Users

2.  Shared mission with NMHS to ensure safety of life, livelihood and protection of property  E.g. public safety, emergency and civil defense agencies  NMHS should consult and coordinate closely with them  Know their requirements and give them high priority  Customized products: e.g. Alert service prior to issuance of warnings for public, Forecast products that indicates the likelihood of issuance of warnings, Real-time weather information to trigger emergency response, etc. Users (1) - Hazard Community / Government Authorities

3. Use Fax and Email to alert user prior to the issuance of weather warning

4. Use webpage to indicate the likelihood of issuance of warning

5. Use SMS to trigger emergency response to localized heavy rain

6.  Agriculture, forestry, fishing, marine, air, land transport, energy production, construction, sport, tourism, outdoor entertainment, etc.  Products: wide spectrum, from short-range forecasts and warnings to long-range forecasts and climate information  Some sectors may need special dissemination channels User (2) – Weather Sensitive Economic Sectors

7. Use webpage to provide alarm on strong gust

8. Use NAVTEX/HF radio to provide weather info to fishermen/shipping community

9. Use Fax to inform the change to higher TC Warning Signal within half an hour

10.  Most important user and partner of NMHS  NHMS usually needs to tailor products for media  Fast, plain language, simple style, short, concise, through multi-channels  Limited air time for radio and TV – short and concise  Photo, graph desirable for press  Audio or video clips desirable for electronic media User (3) – Mass Media (Print, TV, Radio)

11. Use webpage to provide press release

12. Use fax to provide weather forecast for radio and TV Synopsis Forecast Outlook

13. Host weather programs and media briefing for TV

14. Use Fax, SMS to provide weather warnings for radio, TV TC Warning Signals and Rainstorm Warning Signals are disseminated to electronic media 5 – 10 minutes in advance to facilitate the announcement to the public at the same time

15. Use FTP over dedicated communication link to push weather information to media for automatic display on TV

16.  Largest user group  Needs severe weather warnings to protect life and property; and  Routine information for daily use, travel, leisure, general convenience  User requirement not as precise as other user sectors and need to establish feedback mechanism  Various kind of products to meet the diversified needs of different user groups User (4) – General Public

17. Establish an Interactive Voice Response System (IVRS) to answer telephone enquires on weather information

18. Develop a website to display dynamic weather information Weather Warning Weather Forecast Current Weather

19. Establish a website to provide diversified weather services to different user groups

20.  Detect user’s location or allow user to select a location Provide personalized weather services through website

21. Provide location-based lightning alert service through website

22. DateMilestones 14 Dec 2001Operational trial with climatological information in English 09 Dec 2002Operational trial with forecast information in English 22 May 2003Launch Arabic version 23 Feb 2004Launch Chinese version 23 Mar 2004Launch Portuguese version 23 Mar 2005Start formal operation 23 Mar 2006Join the WMO domain: wmo.int 12 Sep 2006Launch Spanish version 31 Jan 2007Launch French version 22 May 2008Win the 2008 Stockholm Award 23 Mar 2009Launch German version 28 Aug 2009Launch Italian version 29 Apr 2010Launch Future version

23. 10 Sep 2001Start SWIC Project Mar 2003 – May 2004Add TC information from different regions 1 Jul 2004Launch “Heavy Rain/Snow” section 23 Mar 2006Join the WMO domain: wmo.int 30 Jan 2007Launch “Thunderstorm” section 23 Mar 2007Add Meteoalarm link on SWIC 29 Jun 2010Launch SWidget project 28 Dec 2010Launch “Gale” section

24. Electronic Display