1. 5Ws on NFC Andrea Vitaletti

2. Overview What Where Why When Who 5Ws

3. What Near Field Communication (NFC) is a standards-based, short-range (a few centimeters) wireless connectivity technology that enables simple and safe two-way interactions among electronic devices. NFC operates at 13.56 MHz and transfers data at up to 424 Kbits/second. Because the transmission range is so short, NFC-enabled transactions are inherently secure. Nokia 6131 NFC

4. Where

5. Where: P2P 1 2

6. Where: Device Configuration 2 1

7. Where: Content download, transaction and ticketing 1 2 3

8. Why The cost of providing mass transport or event ticketing will be driven down because NFC based systems reduce the cost of card issuance and management. NFC-enabled devices can be a great source of new revenue for business. They surround the user with advertisements and offer valuable information, making it easy to acquire and consume rich media content. NFC-enabled products hold the promise of carrying out contactless transactions by any mobile device holder. The intuitive simplicity of holding a mobile phone or a smart card close to a terminal to purchase products or services, instead of swiping or handing over a credit card

9. When

10. Who The mission of the NFC Forum is to advance the use of Near Field Communication technology by developing specifications, ensuring interoperability among devices and services and educating the market about NFC technology.