1. Created with MindGenius Business 2005® The tipping point,malcolm gladwell The tipping point,malcolm gladwell

2. Created with MindGenius Business 2005®

3. The tipping point,malcolm gladwell The tipping point,malcolm gladwell hush puppies hush puppies 3 rules of epidemics 3 rules of epidemics law of few law of few stickiness stickiness

4. Created with MindGenius Business 2005® The tipping point,malcolm gladwell (Cont.) The tipping point,malcolm gladwell (Cont.) power of context power of context translation translation conclusion conclusion

5. Created with MindGenius Business 2005® hush puppies hush puppies new york new york designer use designer use hip wear clubs hip wear clubs

6. Created with MindGenius Business 2005® 3 rules of epidemics 3 rules of epidemics syphilis syphilis spread by drug use spread by drug use zenilman zenilman John Hopkins university Baltimore John Hopkins university Baltimore

7. Created with MindGenius Business 2005® 3 rules of epidemics (Cont.) 3 rules of epidemics (Cont.) type of people type of people break down on health treatment break down on health treatment not all closed just staff number cut not all closed just staff number cut Baltimore Baltimore

8. Created with MindGenius Business 2005® 3 rules of epidemics (Cont.) 3 rules of epidemics (Cont.) seasonal seasonal people stay in /going out people stay in /going out population movement population movement kept in one area until people moved about kept in one area until people moved about

9. Created with MindGenius Business 2005® 3 rules of epidemics (Cont.) 3 rules of epidemics (Cont.) John potterat John potterat law of the few law of the few hand full of people giving out the message hand full of people giving out the message stickiness (like in stead of as ) stickiness (like in stead of as )

10. Created with MindGenius Business 2005® law of few law of few with knowledge or influence with knowledge or influence connector connector number of people they know number of people they know weak ties (get more jobs) weak ties (get more jobs)

11. Created with MindGenius Business 2005® law of few (Cont.) law of few (Cont.) paul revere paul revere maven maven makes us sit up and listen makes us sit up and listen not a persuader not a persuader

12. Created with MindGenius Business 2005® law of few (Cont.) law of few (Cont.) a teacher a teacher information gather information gather 6 degree 6 degree

13. Created with MindGenius Business 2005® stickiness stickiness making a message memorable making a message memorable sesame street sesame street toy play toy play watch them is see what they are learning watch them is see what they are learning

14. Created with MindGenius Business 2005® stickiness (Cont.) stickiness (Cont.) word of mouth word of mouth not all have the same influence not all have the same influence revers revers willam doors willam doors

15. Created with MindGenius Business 2005® stickiness (Cont.) stickiness (Cont.) the message should be memorable the message should be memorable

16. Created with MindGenius Business 2005® power of context power of context broken window theory broken window theory keep on top of things ie graffiti keep on top of things ie graffiti

17. Created with MindGenius Business 2005® translation translation

18. Created with MindGenius Business 2005® conclusion conclusion traditional methods of communication traditional methods of communication constant cycle of information constant cycle of information willing to change method of communication willing to change method of communication the way we relate new information the way we relate new information