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Broadsheet or Tabloid? Meatballs neigh more Ikea has been stopped selling meatballs a t UK stores. Unfortunately, It seems that the Swedish giant has.

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Presentation on theme: "Broadsheet or Tabloid? Meatballs neigh more Ikea has been stopped selling meatballs a t UK stores. Unfortunately, It seems that the Swedish giant has."— Presentation transcript:

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3 Broadsheet or Tabloid? Meatballs neigh more Ikea has been stopped selling meatballs a t UK stores. Unfortunately, It seems that the Swedish giant has sold meat that contains horse DNA. It is on of many big companies that have now admitted they have been selling horse instead of beef! The popular shop has recalled a batch of meatballs from UK stores. Eating at Ikea isn’t going to be so pleasant now! This shock admission has left customers stunned. Mary Phelps of Manchester is utterly disgusted, “I always eat here on a Saturday, so I am very angry that I might have eaten horse!” Ikea Stop Selling Meatballs Multi-national Swedish corporation, Ikea, have today announced they are withdrawing a consignment of Kottbullar Meatballs from all UK stores. The Scandinavian flat pack furniture store is the latest to be caught up in the Europe wide horsemeat scandal. Ikea was told by authorities in the Czech Republic last week and refilled its UK shelves with new stock on Friday, although the country's State Veterinary Administration only announced on Monday that it had found evidence of horse during DNA tests on products labelled as beef and pork meatballs from Ikea in the city of Brno. Professor Vale stated that "To validate the test results, we are now initiating further tests on the same production batch in which the Czech Republic authorities found indications of horsemeat. Results will be forthcoming”

4 Features of Tabloid vs Broadsheet Tabloid Short sentences Features celebrities Uses biased or emotional language Aims to entertain Sensationalist Lots of pictures Broadsheet Longer sentences Features serious stories Uses formal language Aims to inform Detailed stories Focus on major world events and politics Assumes well educated readers


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