1. Communications & Events Update, 9-15-14

2. Communications & Events Planning It’s Happening! Proactive vs. Reactive Focused messaging Focused teams Focused components

3. Messaging Core messages: 1.Financial Assistance (It’s affordable, 8 of 10 got assistance) 2.Enrollment Assistance (It’s personal, we can help) 3.The Deadline (It’s the law, the “real” fine) 4.Enrollment deadline (It’s now, we’re ready)

4. Teams Writing – op-eds, talking points, letters to editor, social media posts, etc. (Mike Saucier lead, 5 members) Pitching – TV, radio, print pitching (Dave Cieslak lead, 5 members) Logistics – for pre-, during- and post-event coordination (Mike Saucier lead, 3 members) People/Stories – to develop Storybank, video testimonials (Leader TBD)

5. Components Earned Media Pressers and Events Three shots (beginning, middle, end) Targeted (e.g. community college campuses, calendar opportunities) Social Media Facebook, Twitter Continuously refreshing takes leading up to and throughout the enrollment period Hashtags, video, topical messaging Paid Media Expand on low-cost options that ‘worked’ Dependent on developing funding sources, pooled monies

6. Timing/Options in Development Oct 15 – One month Until Kickoff/This is how we enroll (appointment Connector) Nov 11 – Phoenix presser (Kickoff) Nov 12 – Tucson presser (Kickoff) Nov 16 – It’s All About Great Coverage/Cardinals Football Nov 18 – Don’t Be A Turkey About Health (students, Thanksgiving break) Dec 1 – One Thing to Remember in December Dec 2 – Post “Black Friday”/“Cyber Monday” enrollment pitch Dec 8 – #Cover Yourself launch Dec 16 – Enroll Bowl launch Dec 26 – Healthy New Year’s Resolution Jan 18 – Rock Enroll Marathon (P.F. Chang’s Rock n Roll Marathon) Jan 28 – Enroll Bowl Champions Announced Feb 1 – Final Stretch (Multiple options)

7. Website Coveraz.org transformation to consumer engagement and action Assister-focused content moved “underneath” consumer information

8. Simplified, reduced navigation: “What Matters,” “Events,” “About,” “Get Help” Single “billboard” with four key messages built in “Real People” stories of coverage success Consumer-focused CTA

9. Customer consumer sidebar for all consumer pages: Cover AZ Connector and Calculator Consumer-focused news, info, tools Consumer-focused footer

10. What about you? Join. Share. Collaborate. Join The Cover Arizona Communications and Events Committee Contact: Debbie Sale at debbie.sale@slhi.org or 602-385-6500debbie.sale@slhi.org Share Events @ coveraz.org/events Appointment availability via the Cover AZ Connector – coming soon Collaborate Tell us what you learned last time, how you’re working this time, and how the Coalition can support, partner and build success Jon Ford: jon.ford@slhi.org or 480-650-8997jon.ford@slhi.org