1. SWOT Analysis Presentation: Music Blogs
By: Kailla Coomes

2. Click Here to access site:
Gorillavsbear.net
From Website:
“Gorilla vs Bear is a Texas-based music blog. Once called “the New Yorker of hipster blogs,” we blog about relevant artists of the day, with no particular genre-specific focus. Newsweek thinks we’re “influential.”
Click Here to access site:
GorillavsBear.net

3. Click Here to access site:
Adhoc.fm
From Website
“Ad Hoc is an underground music and visual culture publication created for and by a community of music lovers with a shared ethos: that of building the world you want to see using the materials at your disposal.”
Click Here to access site:
Adhoc.fm

4. S: Strengths GorillavsBear.net Adhoc.fm
Bright and colorful, captures the readers attention right away
Lots of pictures and things to click on
Includes audio and video on the home page
Menu bar allows you to explore the website easily
Adhoc.fm
Simple layout and not cluttered with unhelpful information
Includes links to other social media outlets like facebook and twitter
Includes audio and video on the home page
Includes all up to date information about music

5. W: Weaknesses GorillavsBear.net
Cluttered and somewhat overwhelming homepage
Distracting ads that take up a lot of room
No links to other social media outlets
Adhoc.fm
Boring color scheme, most of the blog is black and white
Menu bar is extremely simple and does not offer a lot of other options
Plain layout

6. O: Opportunities GorillavsBear.net
On their homepage they need to insert a link that will take their viewers to their own social media outlets. This way the viewers can post the things they see on this blog to their own social medias’. The site will get noticed more because it will be on other sites. I suggest putting the social media icons right below the menu bar.

7. O: opportunities Adhoc.fm
Since their blog has a simple layout and color scheme, they need to think about putting more pictures and less words. Their home page only features three pictures with lots of words underneath them. If they inserted more, it would make the blog more interactive for the viewers and would also make the blog a lot more colorful.

8. T: Threats
Both music blogs have many competitors. There are multiple different blogs that offer almost the exact same content but may have a different layout or offer more videos, pictures, music etc. These blogs are all vying for more viewers and must have the most unique and appealing blog to attract more people than their competitors.