1. John Watson’s Theory of Behaviorism
Toria Baker, Sabrina Fischer, and Emily Jackson

2. Watson’s Early Days Born in South Carolina; grew up on a farm
Was a rebel when younger but had an ambition that made him want to go to college
Went to Furman University at age 16 and then went on the the University of Chicago
Later became a professor of experimental and comparative psychology at Johns Hopkins University

3. His Early Work
1913- published an article about his new ideas that animals responded to events according to their "wiring," or nerve pathways that were conditioned by experience
This was very different and new
Watson disagreed with Freud
Didn’t think that the heredity of a person shaped their behavior

4. His Findings
Watson’s experiments were interrupted by WWI where he served as a psychologist
Realized that he hated the military
Went back to Johns Hopkins where he continued his academic career until some unfortunate events happened and he was asked to leave the university
And now onto the experiment!

5. Watson’s Inspirations
Russian physiologist Ivan Pavlov
Studied animal learning
Noticed dogs salivate before being presented with food
Taught the dogs to salivate when he rang a bell by presenting food
Had discovered classical conditioning

6. Watson’s Ideas
Watson wanted to apply classical conditioning to children behavior
Experiment:
Taught 11 month old Albert to fear a rat by making loud noises whenever he touched the rat
Albert developed a fear of the white rat

7. John Watson
/watson-behaviorism-rayner- baby-albert-david-peterzell-classes

8. Responses
Albert developed a fear of white fur and even Watson’s white hair.
Because Albert’s fear was so apparent, people thought it was morally corrupt and considered cruel and changed the ethics of studies such as Watson’s.
Albert developed a fear of the animals used in the experiment such as rats and avoided them all his life.

9. Watson’s Beliefs Watson defined behaviorism as what people do.
“Life’s most complicated acts are but combinations of these simple stimulus-response patterns of behavior” ~John Watson

10. Experiment
portal.com/academy/lesson/watson-and- little-albert.html

11. Origin of the Theory Happened after World War I
During the roaring 20’s
Flapper era
Large social hierarchy
During the time where children should be seen but not heard

12. Continuing Development
Albert’s responses to the experiment/rat gradually increased with his age placing the experiment as a continuous experiment

13. Contributions to Society
Found a new way for parents to raise their children
By Molding their behavior using Watson’s theory
Also gave moral boundaries to experiments
Testing on children, cruelty, ethics, etc.
Example: children do something bad, they get spanked
Taught the children to not do anything bad or they would be punished

14. Conclusions
“Watson concluded that environment is the supreme force in development and that adults can mold children’s behavior by carefully controlling stimulus- response associations” (Burke,17).

15. Bibliography
Berk, Laura E. Infants, Children, and Adolescents. 6th ed. Boston: Allyn and Bacon, Print.
"John B. Watson." Psychology History. N.p., n.d. Web. 15 Sept
"John Watson." PBS. PBS, n.d. Web. 15 Sept <
Simpson, Joanne C. "Johns Hopkins Magazine -- April 2000." Johns Hopkins Magazine. N.p., Apr Web. 15 Sept
"Watson and Little Albert." Education Portal. N.p., n.d. Web. 15 Sept
"Watson Behaviorism Rayner Baby Albert." Beta Noodle. N.p., n.d. Web. 15 Sept

16. Bibliography cont. Images
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