1. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 Excellence Our mission is to radically improve the promotional data landscape and deliver unparalleled analytics. Innovation We focus on innovative solutions to help drive our focus and that of our customer business. Actionable Providing a wealth of information is only part of the puzzle; our findings increase your profits. ECRM’s promotional analytics provides the most comprehensive information needed to increase profits, predict competitive trends and make better decisions. THE LEADING PROVIDER OF PROMOTIONAL DATA AND ANALYTICS ECRM Analytics

2. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 AD SUPPORT BY BRAND Top 20 Brands by Percent of Frozen Vegetable Ad Blocks

3. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 WEEKLY SHARE OF 52-WEEK AD SUPPORT Changes in ad volume of Pinnacle Foods Corp.

4. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 RETAIL PROMOTIONS Top 10 Retailers Pinnacle Foods Corp.

5. Manufacturer Number of Ad Blocks Shared Last 52 Weeks Percent of Ad Blocks Shared Last 52 Weeks 1363.16730.8% 1356.41739.4% 322.7542.2% 435.547.9% Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 AD BLOCK EXCLUSIVITY Top Competitors In Frozen Vegetables Sub-Category Manufacturer’s Sharing More Ad Blocks Manufacturer’s Sharing Fewer Ad Blocks

6. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 RETAIL PROMOTIONS PERCENT OF CIRCULAR SPACE Top 10 Retailers Pinnacle Foods Corp.

7. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 Contact Information Judy Farren 440-498-0500 x1138 jfarren@ecrm.marketgate.com John Allen 440-528-0412 jallen@ecrm.marketgate.com