1. Dippin’ Dots Ice Cream Britney Chaffee Mallery Haskins Bingbing Liu
Renata Preto
Melissa Rodgers
MELISSA-INTRO

2. So, what’s the problem?
With operating costs up and sales down, what would Dippin’ Dots best strategic options for growth be?
MALLERY

3. Goals, Vision & Objectives
Besides being the “ice cream of the future”, who knows?!
Strategic Vision
Mission
Objectives
MALLERY

4. General Environment
What does society’s lifestyle look like, and what do they value?
Increased concern for healthy diets
Convenience
Affordability
Aging population, fewer children
Technology’s interaction with society?
Knowledge is always being applied in new and useful ways
Consumers seek product innovations
MALLERY 1

5. How does the economy look?
Recession
Most of Dippin’ Dots sales come from “away from home” purchases
Politically & Legally, what are some concerns?
FDA regulations
Health Department
Franchise laws
Patents
MALLERY 2

6. Competitive Environment
There are several competitors in the Ice Cream Industry, including Dreyer's, Cold Stone Creamery, Haagen-Dazs, Dairy Queen, Ben & Jerry’s, and Baskin-Robbins
BINGBING

7. The Ice Cream Industry is in the mature stage of its life cycle, which is typified by a saturated market with well-established products and producers.
BINGBING

8. Industry’s Dominant Economic Traits
Concentration
Economies of Scale
BINGBING

9. Product Differentiation
The ice cream industry includes ice cream, novelty items, frozen custard, sherbets, sorbet, gelato, and quiescently frozen confection and frozen yogurt.
BINGBING

10. Barriers to Entry Growth
Medium, because a few large producers that fiercely compete for market share, is restricting the number of new players.
Growth
BINGBING

11. Porter’s Five Forces High Low The Threat of New Entrants X
The Bargaining Power of Buyers
The Bargaining Power of Suppliers
Threat of Substitute Products or Services
Industry Competitors
BRITNEY

12. Strategic Moves of Rivals
Manufacturer
Both
MELISSA
Retailer
Narrow
Wide
Scope of Product

13. Difficult to substitute
Internal Environment
Tangible Resources
Resource
Valuable
Rare
Difficult to imitate
Difficult to substitute
Technological
Liquid nitrogen technology
Yes No
Dry Ice Freezers
Physical
Franchise Growth
RENATA

14. Difficult to substitute
Intangible Resources
Resource
Valuable
Rare
Difficult to imitate
Difficult to substitute
Innovation
The product itself is an innovation
Yes No
Reputation
Marketing (Ads & Word of Mouth)
Human
Technical skills & experience of the owner
RENATA

15. Primary Value Chain Activities
Operations
Flash freezing
Micro-encapsulating process
Packaging (5 oz vending packages, big containers for retail shops)
Quality control
Outbound Logistics
Product itself
Many flavors/ sizes
Dry ice
Subzero temps for storage & delivery (special freezers)
Vending machines (5oz)
Retail shops (4, 5, 8 oz cups)
Marketing/
Sales
Franchising Royalties
.5% of income goes to enhancing mktg./advertising
Cheaper By The Dozen (product placement)
Available at McDonalds for a short time
Pricing
Retail-Vendor relationships (Sea World, etc.)
Service
Response to vendors’ service requests, have spare parts on hand
Quick response to customers needs and requests
Inbound Logistics
Liquid cream
Liquid nitrogen (flash frozen)
Storage with dry ice
Warehouse
Nitrogen tanks
Equipment
MELISSA

16. Business Level Strategy
RENATA

17. Corporate Strategy Edible Coffee Dots N Cream Coffee Drinks
MELISSA
Original Dippin’ Dots
Dot Treats

18. Recommendations
MALLERY

19. Short-Term Goals (1-3 years)
Develop a vision, mission & formulate strategic objectives of how you will get there
Alter product line
Expand: more health conscious options, fresh fruit & nuts, flavors older generations enjoy
Eliminate: Dot Treats
Increase brand image/awareness
Utilize commercials & social media
Promotions, samples & coupons
VISION & ALTER-MALLERY
BRAND IMAGE-RENATA
ALLIANCES-MELISSA
Form strategic alliances
Toys R Us, Red Box, Disney, Cruise Lines, Comedy Clubs

20. Long-Term Goals (4 years +)
Place shops in tourist regions
Factory tours
Take advantage of your technological & innovative resources
Expand more internationally
Franchise
BRITNEY-ALL LONG TERM
Continue to innovate
It is a competitive industry

21. Questions?
BRITNEY