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2. START THE PRESENTATION STRAIGHT FACTS WITH Malmö Snapshot 2014

3. THE REGION POPULATION GROWTH WORKFORCE CORPORATE STRUCTURE INFO CORPORATE STRUCTURE THE REGION POPULATION GROWTH WORKFORCE INFO

4. A CITY IN TRANSITIONTHE ÖRESUND REGIONINFRASTRUCTURECOMMUTING THE REGION POPULATION GROWTH WORKFORCE CORPORATE STRUCTURE INFO Interest in Malmö is high and there is a lot of activity in the city. Many actors see Malmö’s potential and want to be involved and invest in Malmö’s future. THE REGION

5. POPULATION GROWTH WORKFORCE CORPORATE STRUCTURE INFO SWEDBANK STADIUM MALMÖ ARENA THE CITY TUNNEL AND MALMÖ C THE EUROVISION SONG CONTEST 2013 MALMÖMÄSSAN – EXHIBITION CENTRE A CITY IN TRANSITION COMPLETED PROJECTS EMPORIA SHOPPING CENTRE EXPANSION OF NORRA HAMNEN (PORT) A CITY IN TRANSITIONTHE ÖRESUND REGIONINFRASTRUCTURECOMMUTING

6. THE REGION POPULATION GROWTH WORKFORCE CORPORATE STRUCTURE INFO MALMÖ LIVE (CONGRESS, CONCERT HALL AND HOTEL) STUDIO (ON UNIVERSITETSHOLMEN) VÄSTRA HAMNEN (16-18 NEW QUARTERS) UNIVERSITY EXPANSION (QTR. NIAGARA) CULTURE CASBAH A CITY IN TRANSITION ONGOING PROJECTS A CITY IN TRANSITIONTHE ÖRESUND REGIONINFRASTRUCTURECOMMUTING

7. THE REGION POPULATION GROWTH WORKFORCE CORPORATE STRUCTURE INFO METRO BETWEEN MALMÖ & COPENHAGEN? A CITY IN TRANSITION ESS (EUROPEAN SPALLATION SOURCE) TUNNEL BETWEEN DENMARK & GERMANY IN OUR REGION A CITY IN TRANSITIONTHE ÖRESUND REGIONINFRASTRUCTURECOMMUTING

8. THE REGION POPULATION GROWTH WORKFORCE CORPORATE STRUCTURE INFO THE ÖRESUND REGION SWEDEN DENMARK EXPECTED TO PASS 4 MILLION INHABITANTS IN 2022 MALMÖ COPENHAGEN The region represents 25% of the countries’ total GNP The largest Nordic regional labour market AROUND 250,000 COMPANIES (2010) 3.8 MILLION INHABITANTS A CITY IN TRANSITIONTHE ÖRESUND REGIONINFRASTRUCTURECOMMUTING

9. THE REGION POPULATION GROWTH WORKFORCE CORPORATE STRUCTURE INFO INFRASTRUCTURE LUND 10 MINS GOTHENBURG 3 HRS STOCKHOLM 4 HRS 20 MINS COPENHAGEN 30 MINS HAMBURG 5 HRS 30 MINS STOCKHOLM 1 HR OSLO 1 HR 5 MINS BERLIN 1 HR 15 MINS AMSTERDAM 1 HR 25 MINS BRUSSELS 1 HR 50 MINS COMMUTING OVER THE BRIDGE DOMESTIC COMMUTING 2 ring roads makes efficient logistics The City Tunnel cuts commute times and increases mobility One of Sweden’s largest cargo ports 2 international airports A CITY IN TRANSITIONTHE ÖRESUND REGIONINFRASTRUCTURECOMMUTING

10. THE REGION POPULATION GROWTH WORKFORCE CORPORATE STRUCTURE INFO INFRASTRUCTURE COMMUTING OVER THE BRIDGE DOMESTIC COMMUTING A CITY IN TRANSITIONTHE ÖRESUND REGIONINFRASTRUCTURECOMMUTING LUND 10 MINS GOTHENBURG 3 HRS STOCKHOLM 4 HRS 20 MINS COPENHAGEN 30 MINS HAMBURG 5 HRS 30 MINS STOCKHOLM 1 HR OSLO 1 HR 5 MINS BERLIN 1 HR 15 MINS AMSTERDAM 1 HR 25 MINS BRUSSELS 1 HR 50 MINS 2 ring roads makes efficient logistics The City Tunnel cuts commute times and increases mobility One of Sweden’s largest cargo ports 2 international airports

11. THE REGION POPULATION GROWTH WORKFORCE CORPORATE STRUCTURE INFO COMMUTING app. 63,000 in Benefiting both companies and citizens DOMESTIC COMMUTING OVER THE BRIDGE 30,000 out MORE INFO Large local labour markets contribute to increased flexibility, benefiting both company (easier to find the right expertise) and citizens (wider choice in the labour market). x MORE INFO 100,000 Over commuters cross the municipal borders every day DOMESTIC COMMUTING A CITY IN TRANSITIONTHE ÖRESUND REGIONINFRASTRUCTURECOMMUTING

12. THE REGION POPULATION GROWTH WORKFORCE CORPORATE STRUCTURE INFO COMMUTING cross the bridge every day 70,000 people 60% 40% people commutes daily to work and studies 15,000 100,000 Over DOMESTIC COMMUTING OVER THE BRIDGE A CITY IN TRANSITIONTHE ÖRESUND REGIONINFRASTRUCTURECOMMUTING commuters cross the municipal borders every day

13. A GROWING CITYUNIVERSITIES THE REGION POPULATION GROWTH WORKFORCE CORPORATE STRUCTURE INFO Malmö’s booming trade and industry and thriving university is combined with a good quality of life and rich range of activities. This is attracting many new residents to the city, which is growing every year. POPULATION

14. THE REGION POPULATION GROWTH WORKFORCE CORPORATE STRUCTURE INFO A GROWING CITY THOUSANDS 400 380 360 340 320 300 280 260 240 220 200 19681970197219741976197819801982198419861988199019921994199619982000200220042006200820102012 201420162018202020222024 MALMÖ’S POPULATION 1968-2013, AND FORECAST TO 2025 +75, 000 IN 20 YEARS (1993-2013) 350, 000 YEAR 2020 Malmö’s population grew for the 29th year in a row Almost half of the population in Malmö is under 35 YEARS 178 COUNTRIES REPRESENTED LIVES APP. 313,000 (31 DECEMBER 2013) A GROWING CITYUNIVERSITIES

15. THE REGION POPULATION GROWTH WORKFORCE CORPORATE STRUCTURE INFO UNIVERSITIES AND UNIVERSITY COLLEGES MALMÖ UNIVERSITY OF MALMÖ´S POPULATION HAVE AT LEAST THREE YEARS OF TERTIARY EDUCATION (VS 25% IN OVERALL SWEDEN) App. 26,000 university students Opportunity to study at institutions including the Art Academy, the Academy of Music, the Theatre Academy and World Maritime University 31% New graduates prefer to live in metropolitan areas after completing studies, access to labor (according to the Swedish National Agency for Higher Education and Statistics Sweden 2010) A GROWING CITYUNIVERSITIES

16. GROWTH THE REGION POPULATION GROWTH WORKFORCE CORPORATE STRUCTURE INFO Malmö is doing well and the development is reflected by 10 key performance indicators. This positive development was rewarded when the city received the prize of Growth Municipality of the Year 2009*. GROWTH * The Growth Municipality of the Year prize is awarded by ‘Arena för Tillväxt’ and SWECO Eurofutures

17. THE REGION POPULATION GROWTH WORKFORCE CORPORATE STRUCTURE INFO SEK 5.9 BILLION overnight guests and day-tippers On average 73 new vacancies were reported every day throughout the year SEK 2,000/M 2 /YEAR Rental levels for Prime Rent in the CBD 21% has the employees increased in10 years 1,062 homes were completed in 2013 YEAR 2013 cautious situation in the labour market SEK 593 MILLION the industry sector invested in Malmö 2013 SEK 260 BILLION turnover – top credit rating 1 Around 1 bankruptcy per day 8 new companies are started every day 10 INTERESTING KEY FIGURES MORE INFO

18. THE REGION POPULATION GROWTH WORKFORCE CORPORATE STRUCTURE INFO GROWTH MORE INFO: www.malmobusiness.com/malmolaget COMMERCIAL REAL ESTATE MARKET UNEMPLOYMENT BANKRUPTCIES HOUSING CONSTRUCTION NEW VACANCIES INDUSTRIAL INVESTMENTS NEW COMPANIES TURNOVER GUEST NIGHTS NO. OF EMPLOYEES DAYTIME POPULATION Malmö is doing really well. In particular turnover, number of employees and guest nights show highest levels ever. Also new companies and new vacancies show high levels in historical terms.

19. A JOURNEY OF MALMÖ’S BUSINESS LIFEINDUSTRYINDUSTRY TRENDS THE REGION POPULATION GROWTH WORKFORCE CORPORATE STRUCTURE INFO Malmö has a flourishing commercial life with strong growth and belief in the future. In the 1990s, the city went through a tough period in which several industries closed down and the active workforce shrank. During this period, decisions were made including the foundation of Malmö University (established in 1998) and the construction of the Öresund Bridge (inaugurated in 2000). Two initiatives among many that have contributed to Malmö’s development from an industrial town into a knowledge city. WORKFORCE

20. THE REGION POPULATION GROWTH WORKFORCE CORPORATE STRUCTURE INFO A JOURNEY OF MALMÖ’S BUSINESS LIFE WORKFORCE DEVELOPMENT, DAYTIME POPULATION THOUSANDS 170 160 150 140 130 120 110 100 90 196019651970197519801985198619871988198919901991199219931994199519961997199819992000200120022003200420052006200720082009201020112012 111 128 137 140 146 118 151 149 154 158 161 – FROM INDUSTRIAL TOWN TO KNOWLEDGE CITY 60’ S INDUSTRIES ARE GROWING AND THE WORKFORCE INCREASED 80’ S INDUSTRIES ARE BEGINNING TO CLOSE DOWN 90’ S CHALLENGING TIMES LEAD TO NEW DECISIONS AND A POSITIVE TREND STARTS OPENING OF MALMÖ UNIVERSITY OPENING OF THE ÖRESUND BRIDGE NEVER BEFORE HAS MALMÖ HAD SUCH A LARGE WORKFORCE 161,000 IN TEN YEARS (COMPARED WITH STOCKHOLM 19%, GOTHENBURG 15% AND SWEDEN 10%) 19% NUMBER OF EMPLOYEES HAS INCREASED WITH INDUSTRYINDUSTRY TRENDS

21. THE REGION POPULATION GROWTH WORKFORCE CORPORATE STRUCTURE INFO MALMÖ 18% 14% 12% 10% 8% 6% 4% 2% 0% 16% Business services Commerce Healthcare, social services Education Manufacturing and extraction Construction activity Information and communication Public administration and defence Transport and warehousing Cultural and personal services Real estate activities Energy supply, environmental services Unknown business Hotels and restaurants Financial and insurance services Agriculture, forestry and fisheries INDUSTRIES A JOURNEY OF MALMÖ’S BUSINESS LIFE WORKFORCE BY INDUSTRY SWEDEN LARGE NUMBER OF PEOPLE IN KNOWLEDGE-INTENSIVE SERVICE SECTORS work in manufacturing (vs. Sweden almost 13%) 7% ONLY GENDER BREAKDOWN workforce 48% WOMEN 52% MEN INDUSTRYINDUSTRY TRENDS

22. THE REGION POPULATION GROWTH WORKFORCE CORPORATE STRUCTURE INFO INDUSTRY TRENDS A JOURNEY OF MALMÖ’S BUSINESS LIFE BUSINESS SERVICES IT AND COMPUTER CONSULTANCIES HOTELS AND RESTAURANTS EDUCATION COMMERCE MANUFACTURING AGRICULTURE/FORESTRY/ FISHING MORE INFO – NUMBER OF EMPLOYEES INDUSTRYINDUSTRY TRENDS

23. THE REGION POPULATION GROWTH WORKFORCE CORPORATE STRUCTURE INFO A JOURNEY OF MALMÖ’S BUSINESS LIFE NUMBER OF EMPLOYEES – MORE INFO INFO 2008/2009 From 2009, the data is shown according to the new division into industries. For this reason, there is a break in the time series in the graphs. Even in those cases where the industry name is the same, both before and after 2009, such as ‘manufacturing’, the underlying division may have changed. Therefore, the data for the new and old divisions into industries cannot be compared. We have chosen to retain and present the old definitions in order to give an impression of the long-term development. x INDUSTRYINDUSTRY TRENDS

24. ONWARD FOR ENTREPRENEURSHIPA VIVID BUSINESS WORLD THE REGION POPULATION GROWTH WORKFORCE CORPORATE STRUCTURE INFO Many new enterprises are being started and established enterprises are choosing to relocate to Malmö. The number of workplaces has increased significantly and today’s corporate structure comprises to a large extent of small and medium-sized enterprises. CORPORATE STRUCTURE

25. THE REGION POPULATION GROWTH WORKFORCE CORPORATE STRUCTURE INFO ONWARD FOR ENTREPRENEURSHIP LEGAL FORM OF ENTERPRISE 42% Sole proprietorship 2% Other public sector 6% General and limited partnership 8% Other 42% Limited company in 15 years 54% THE NUMBER OF WORKPLACES HAS INCREASED BY 33 286 workplaces The arrival of many new companies reflects the changes the city has undergone – from a few large to many small companies 70% EMPLOYED IN PRIVATE SECTOR 30% EMPLOYED IN PUBLIC SECTOR ONWARD FOR ENTREPRENEURSHIPA VIVID BUSINESS WORLD

26. THE REGION POPULATION GROWTH WORKFORCE CORPORATE STRUCTURE INFO A VIVID BUSINESS WORLD SECTOR0 empl.1-23-910-4950-249250-499+500Total number Agriculture, forestry and fisheries7013012000743 Manufacturing61018518913239311,159 Energy, water, waste, etc49181413910104 Construction1,03838423415439101,850 Commerce2,4231,0171,12348069305,115 Transport and warehousing366324159932182973 Hotels and restaurants3853333301431101,202 Information and communication1,57142724013437402,413 Financial and insurance services4781168442101731 Real estate activities2,21442113455702,831 Law, economics, science and technology4,4531,22651823944206,482 Rental, real estate, travel and support services80328322314259331,516 Public administration, defence, etc.51131323952125 Education6439217423665301,213 Healthcare, social services77430528128252441,702 Culture, entertainment and recreation2,292241102548102,698 Other services1,71837518466902,352 Other77 Total20,6005,7884,0322,297518381333,286 NUMBER OF WORKPLACES BY NUMBER OF EMPLOYEES 2013. SNI 2007. THE NUMBER OF EMPLOYEES DOES NOT INCLUDE OWNERS OF SOLE PROPRIETORSHIPS SMALL AND MEDIUM-SIZED ENTERPRISES UP TO 249 PEOPLE MIXED BUSINESS COMMUNITY THAT INCLUDES MANY DIFFERENT SECTORS 15 YEARS THE SERVICE SECTOR HAS INCREASED SIGNIFICANTLY OVER THE LAST Many owner operated workplaces with no employees (new business trend, increased networking, owner of several companies) ONWARD FOR ENTREPRENEURSHIPA VIVID BUSINESS WORLD

27. ADVANTAGE MALMÖCONTACTABOUT MALMÖLÄGETPROFILE AREAS THE REGION POPULATION GROWTH WORKFORCE CORPORATE STRUCTURE INFO Malmö shows a strong development and has much to offer in terms of business, education and quality of life. There are a lot of things going on, both in and around the city. In short, Malmö is a city more and more chose to live and work in. INFO

28. THE REGION POPULATION GROWTH WORKFORCE CORPORATE STRUCTURE INFO ADVANTAGE MALMÖ The Öresund Bridge strengthens Malmö’s position Copenhagen Airport and Malmö Airport within 30 minutes reach Copenhagen Malmö Port – harbour and logistics centre Improved infrastructure incl. the City Tunnel with 3 stations Exciting environments, new residential and business areas University and research Access to extensive workforce Cost-efficient compared with international standards Good quality of life ADVANTAGE MALMÖCONTACTABOUT MALMÖLÄGETPROFILE AREAS

29. THE REGION POPULATION GROWTH WORKFORCE CORPORATE STRUCTURE INFO MALMÖ´S PROFILE AREAS LOGISTICS HOSPITALITY INDUSTRY CREATIVE INDUSTRIES HEAD OFFICES CLEANTECH LIFE SCIENCE COMMERCE READ MORE: www.malmobusiness.com/profilomraden ADVANTAGE MALMÖCONTACTABOUT MALMÖLÄGETPROFILE AREAS

30. THE REGION POPULATION GROWTH WORKFORCE CORPORATE STRUCTURE INFO ABOUT MALMÖLÄGET STRAIGHT FACTS! The report is available in Swedish and English The purpose of Malmö Snapshot is to provide all stakeholders in Malmö’s trade and industry with straight facts and transparent statistics. Digital version on our website www.malmobusiness.com/malmolaget ADVANTAGE MALMÖCONTACTABOUT MALMÖLÄGETPROFILE AREAS

31. THE REGION POPULATION GROWTH WORKFORCE CORPORATE STRUCTURE INFO CONTACT Trade and Industry Agency Office address: Lugna gatan 84 Postal address: City of Malmö, SE-205 80 Malmö Tel: +46 (0)40-34 17 00 Fax: +46 (0)40-611 27 06 malmobusiness@malmo.se www.malmobusiness.com www.malmo.se/naringsliv City of Malmö Business Pilot The City of Malmö Business Pilot is a service function. The Pilot offers a quick and easy way into the municipality for entrepreneurs. Tel: +46 (0)40-34 30 00 E-mail: foretagslots@malmo.se ADVANTAGE MALMÖCONTACTABOUT MALMÖLÄGETPROFILE AREAS