1. A Reseller’s Guide to the Get Genuine Windows Agreement for Small and Medium Organizations (GGWA-SMO)

2. Introduction
Our goal is to help you assist your customers who may have purchased a PC without genuine Microsoft ® Windows ® operating system software or discovers they may have unlicensed Windows software.
The purpose of this presentation is to provide you information on the Get Genuine Windows Agreement for Small and Medium Organizations (GGWA-SMO) so that you can understand the offering, effectively market it to your customer, and participate in the licensing business opportunity.
Beginning, November 1, 2009, customers with unlicensed PCs can get compliant with the latest Microsoft operating system available, Windows 7 Professional.
Note: Each subsidiary should update with specific region or country information as required. 2

3. Table of Contents Background 4 Improper Licensing Types & Scenarios 5
GGWA-SMO Highlights 6
GGWA-SMO Offering Overview 7
Ordering Process 8
Purchasing Requirements & Installation 9
Next Steps & Resources 11
Frequently Asked Questions 12 3

4. Unlicensed and Mislicensed Opportunity
Background:
Unlicensed and Mislicensed Opportunity
Economic Impact
Pirated software continues to be among the largest revenue competitors facing the industry, with an estimated opportunity cost of more than $40B annually1.
Piracy impacts legitimate businesses such as channel partners that have to compete with those selling counterfeit and unlicensed software
Research shows fully licensed businesses grow faster and are more profitable than those using a mix of genuine and unlicensed software.2 Successful companies make valuable long-term customers.
Market Opportunity
PCs with unlicensed Windows software continues to be an enormous revenue opportunity for Microsoft partners.
The base of customers with existing PCs in need of Windows compliance due to counterfeit or unlicensed scenarios is growing.
Customers want a solution that will allow them to easily bring multiple PCs into compliance, and to acquire a solution in a way that is familiar to them using their established channel provider.
1Fourth Annual Global Software Piracy Study, May 2007, 2006 Worldwide Software Piracy Figures, Business Software Alliance
2 Impact of Unlicensed Software on Mid-Market Companies, Harrison Group, April 2008 4

5. Improper Licensing Types & Scenarios
These and other scenarios are all too common and result in improperly licensed Windows software on customers’ PCs.
Types
Scenarios
Counterfeit software
Installed Windows software using leaked or stolen Volume Licensing Keys (VLK).
Downloaded software online or from unknown or counterfeit sources.
Attempted to save costs by doing in-place motherboard upgrades without acquiring new Windows licenses on those PCs.
PC was purchased from an OEM that used a single license on multiple PCs (called hard disk loading).
Mislicensed operating system
Purchased PCs without an operating system (OS) pre-installed and then used a Volume Licensing (VL) agreement to install the full Windows desktop operating system.
Misversioning
Purchased PCs with a consumer version of a Microsoft Windows operating system, such as Home or Starter editions, and then used a commercial VL agreement to upgrade PCs to Windows Professional, Business or Ultimate.
For more information, please visit 5

6. GGWA-SMO Highlights
GGWA-SMO is available worldwide for small and medium sized organization customers to bring unlicensed software into compliance via the reseller channel.
Is tailored to meet the needs of customers that usually purchase and deploy Microsoft software through Volume Licensing.
Is a Volume Licensing offering that is off the price list and requires a separate agreement (no customer signature is required).
Beginning November 1, 2009, GGWA-SMO is available in Windows 7 Professional.
Downgrade rights are available.
Offers customers the option of purchasing Software Assurance (SA) within 90 days of buying GGWA-SMO.
Is for use on fully assembled PCs with a previously installed counterfeit or otherwise improperly licensed copy of Windows.
Cannot be used on a new PC.
Requires the customer to commit to buying genuine Windows going forward. 5

7. GGWA-SMO Offering Overview
Following is a summary of the GGWA-SMO compliance offering
Target Customer
Small business
Mid-market
Government
Product and Availability
Volume Licensing offering: Off price list
Windows 7 Professional
Windows 7 Pro SKU: FQC WinPro7 MVL Get Genuine SMP
Available November 1, 2009
Features
Customer support available for purchase
Option for purchasing Volume Licensing media / Volume License Keys
Any volume of 5 or more
Downgrade rights available
Re-orders allowed during agreement/authorization terms (2 yrs)
Transferable
Generally no transfers are allowed, however, any exceptions are noted in the program agreement.
Terms and Conditions
Non-signed commitment to acquire only genuine Windows licenses going forward
GGWA and Open License terms and conditions apply
SA within 90 days through the Open, Open Value, Select, or Select Plus Volume Licensing programs 7

8. Ordering Process
The diagram provides an overview of the ordering and fulfilment process for this program.
Distributor places order with ROC.*
Reseller sends agreement to Distributor for onward submission to the Regional Operations Center (ROC).
Customer provides their contact information, including address. No signature is required.
Distributor provides the Reseller with a copy of the GGWA-SMO Addendum& Open License agreement for presentation to the Customer.
ROC sets up agreement and Customer receives electronic acceptance notification with Agreement Number.
Customer receives electronic order confirmation.
Order Confirmation + Copy of Get Genuine Agreement Addendum and Open License Agreement + Proof of Payment = License Confirmation.
Contract is available on Explore.ms
CC Reseller BCC Distributor
*Depending on the partner and/or country, orders may be submitted manually or through MOET (MOET is the most common). 8

9. GGWA-SMO non-USD Countries: Agreement Addendum9
GGWA-SMO : Agreement Addendum
Distributors are asked to make the GGWA agreement addendum and the Open License agreement available to their resellers.
Resellers should physically present the agreements to the customers at the time of the transaction so the customer fully understands the terms and conditions.

10. Purchasing Requirements and Installation
Fulfillment
For each order placed, the customer receives an electronic order confirmation (as long as the customer provided an address).
The partner will also receive a copy of the electronic order confirmation.
Customers should also retain a copy of their agreement plus proof of payment to the partner.
Media may be purchased separately through a Reseller.
Installation Scenarios
If the customer is running non-genuine software (i.e., counterfeit), they need to install the genuine copy. To activate the software the customer can obtain a VLK by contacting the Product Activation Center. For further information about VLKs and a list of Product Activation Centers, go to ‘Volume License Product Key’ section of
No installation or activation is required if customer already has genuine software. This scenario typically applies when there is a mislicensing situation (e.g., customer used a Volume Licensing agreement to install Windows on a new PC without an underlying operating system).
Note: There is no COA distributed as part of GGWA. 9

11. Next Steps & Resources
Make sure you understand the Get Genuine Windows Agreement for Small and Medium Organizations so your customers can take advantage of this easy licensing solution for Windows.
Educate your customers on why it is important to use only genuine Windows software.
If you find improperly licensed Windows in your customers’ installed base of PCs, provide a Get Genuine compliance solution.
For more GGWA-SMO resources, visit: 10

12. Frequently Asked Questions
What is the GGWA-SMO ordering process?
To order GGWA-SMO, follow these steps:
1. Reseller presents the GGWA to the customer and acquires
customer information to complete the agreement (no customer signature is required).
2. Reseller submits GGWA agreement to Microsoft Authorized Distributor for onward submission to Regional Operations Center (ROC).
3. ROC processes the agreement and sends an agreement number back to the customer, reseller, and distributor.
4. Customer and partner receive electronic order confirmation (c.c., to Reseller).
Does GGWA-SMO come with media? If not, how do my customers acquire media?
No, just like other Volume Licensing Agreements, media is not included but can be acquired separately using the standard media fulfillment ordering process. A Q A 11

13. Frequently Asked Questions
Are installation and activation required?
There are two customer scenarios for installation and activation:
1. If the customer is running non-genuine software (i.e., counterfeit), they can install the genuine copy. To activate the software, the customer obtains a VLK by contacting the Product Activation Center.
2. No installation or activation is required if the customer already has genuine software. This scenario typically applies when there is a mislicensing situation (e.g., customer used a Volume Licensing agreement to install Windows on a new PC without an underlying operating system).
If customers need to install Windows 7 Professional, can they go to the Volume Licensing Service Center (VLSC) to download this product?
No, customers cannot download the bits for the GGWA purchase through VLSC at this time. Media is available for purchase through resellers. A Q A 12

14. Frequently Asked Questions
Who provides support for GGWA-SMO?
Support provided by either Microsoft or a Microsoft reseller is available for purchase via these options:
1. Support is included when SA is acquired and covers deployment planning, staff training, and software upgrades.
2. A technical support contract can be purchased from a Microsoft reseller.
Is there a solution available for large volume deals?
Yes. There is a large-deal solution available direct from Microsoft or from a Large Account Reseller (LAR) called the Get Genuine Windows Agreement for Large Organizations (GGWA-LO). Contact a Microsoft representative for more information on this solution.
What should the customer be offered if they are not eligible for GGWA-SMO?
Customers can purchase Full Packaged Product (FPP) and depending on the customer’s circumstances, the Get Genuine Kit (GGK), the Get Genuine Online Kit (GGOK) or the Windows
Genuine Advantage (WGA) Kit may be offered. Please visit for GGK and for GGOK and WGA. A Q A Q A 13